| 2010 | Activity-Based Micro-pricing: Realizing Sustainable Behavior Changes through Economic Incentives. Tetsuo Yamabe, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima |
| 2010 | Ambient Persuasive Technology Needs Little Cognitive Effort: The Differential Effects of Cognitive Load on Lighting Feedback versus Factual Feedback. Jaap Ham, Cees J. H. Midden |
| 2010 | Animate Objects: How Physical Motion Encourages Public Interaction. Wendy Ju, David Sirkin |
| 2010 | Behavior Change Support Systems: A Research Model and Agenda. Harri Oinas-Kukkonen |
| 2010 | Behavior Wizard: A Method for Matching Target Behaviors with Solutions. B. J. Fogg, Jason Hreha |
| 2010 | Design Dimensions Enabling Divergent Behaviour across Physical, Digital, and Social Library Interfaces. Lennart Björneborn |
| 2010 | Designing Effective Persuasive Systems Utilizing the Power of Entanglement: Communication Channel, Strategy and Affect. Haiqing Li, Samir Chatterjee |
| 2010 | Designing for Persuasion: Toward Ambient Eco-Visualization for Awareness. Tanyoung Kim, Hwajung Hong, Brian Magerko |
| 2010 | Embodied Agents, E-SQ and Stickiness: Improving Existing Cognitive and Affective Models. Pablo Brice de Diesbach |
| 2010 | Enhancing Human Responses to Climate Change Risks through Simulated Flooding Experiences. Ruud Zaalberg, Cees J. H. Midden |
| 2010 | Facilitation of Goal-Setting and Follow-Up in an Internet Intervention for Health and Wellness. Kirsikka Kaipainen, Elina M. Mattila, Marja-Liisa Kinnunen, Ilkka Korhonen |
| 2010 | Generating Directions for Persuasive Technology Design with the Inspiration Card Workshop. Janet Davis |
| 2010 | Happier Together: Integrating a Wellness Application into a Social Network Site. Sean A. Munson, Debra Lauterbach, Mark W. Newman, Paul Resnick |
| 2010 | I Persuade, They Persuade, It Persuades! Jennifer J. Preece |
| 2010 | Individual Differences in Persuadability in the Health Promotion Domain. Maurits Kaptein, Joyca Lacroix, Privender Saini |
| 2010 | Personality and Persuasive Technology: An Exploratory Study on Health-Promoting Mobile Applications. Sajanee Halko, Julie A. Kientz |
| 2010 | Persuasive Conversational Agent with Persuasion Tactics. Tatsuya Narita, Yasuhiko Kitamura |
| 2010 | Persuasive Dialogue Based on a Narrative Theory: An ECA Implementation. Marc Cavazza, Cameron G. Smith, Daniel Charlton, Nigel T. Crook, Johan Boye, Stephen G. Pulman, Karo Moilanen, David Pizzi, Raúl Santos de la Cámara, Markku Turunen |
| 2010 | Persuasive Features in Six Weight Loss Websites: A Qualitative Evaluation. Tuomas Lehto, Harri Oinas-Kukkonen |
| 2010 | Persuasive Technology, 5th International Conference, PERSUASIVE 2010, Copenhagen, Denmark, June 7-10, 2010. Proceedings Thomas Ploug, Per F. V. Hasle, Harri Oinas-Kukkonen |
| 2010 | Pitfalls in Persuasion: How Do Users Experience Persuasive Techniques in a Web Service? Katarina Segerståhl, Tanja Kotro, Kaisa Väänänen-Vainio-Mattila |
| 2010 | Practical Findings from Applying the PSD Model for Evaluating Software Design Specifications. Teppo Räisänen, Tuomas Lehto, Harri Oinas-Kukkonen |
| 2010 | Selecting Effective Means to Any End: Futures and Ethics of Persuasion Profiling. Maurits Kaptein, Dean Eckles |
| 2010 | Successful Persuasive Technology for Behavior Reduction: Mapping to Fogg's Gray Behavior Grid. Susan Shepherd Ferebee |
| 2010 | Technology for Changing Feelings. Rosalind W. Picard |
| 2010 | The Dominant Robot: Threatening Robots Cause Psychological Reactance, Especially When They Have Incongruent Goals. Maike A. J. Roubroeks, Jaap R. C. Ham, Cees J. H. Midden |
| 2010 | The Persuasive Power of Virtual Reality: Effects of Simulated Human Distress on Attitudes towards Fire Safety. Luca Chittaro, Nicola Zangrando |
| 2010 | Using Persuasive Design Principles in Motivational Feeling towards Children Dental Anxiety (CDA). Sobihatun Nur-Abdul Salam, Wan Ahmad Jaafar-Wan Yahaya, Azillah-Mohd Ali |
| 2010 | What Makes Social Feedback from a Robot Work? Disentangling the Effect of Speech, Physical Appearance and Evaluation. Suzanne Vossen, Jaap Ham, Cees J. H. Midden |