Zhilin Zhang

38 papers A* 16A 4Journal 14Unranked 4
YearRankTypeTitle / Venue / Authors
2026 A* conf
Automated Deterministic Auction Design with Objective Decomposition.
WWW
Zhijian Duan, Haoran Sun, Yichong Xia, Siqiang Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Xiaotie Deng
2026 A* conf
DARA: Few-shot Budget Allocation in Online Advertising via In-Context Decision Making with RL-Finetuned LLMs.
WWW
Mingxuan Song, Yusen Huo, Bohan Zhou, Shenglin Yin, Zhen Xiao, Jieyi Long, Zhilin Zhang, Chuan Yu
2026 A* conf
GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms.
WWW
Yuejia Dou, Shuai Dou, Yuchao Ma, Bingzhe Wang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Qi Qi
2026 A* conf
Marketing Hosting: From Fixed to Endogenous Budgets.
WWW
Bingzhe Wang, Tianyu Wang, Qi Qi, Xiaoxuan Deng, Zhilin Zhang, Chuan Yu
2025 — conf
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising.
KDD (1)
Zhijian Duan, Yusen Huo, Tianyu Wang, Zhilin Zhang, Yeshu Li, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng
2025 J jnl
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising.
CoRR
Zhijian Duan, Yusen Huo, Tianyu Wang, Zhilin Zhang, Yeshu Li, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng
2025 — conf
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui".
KDD (2)
Ningyuan Li, Zhilin Zhang, Tianyan Long, Yuyao Liu, Rongquan Bai, Yurong Chen, Xiaotie Deng, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng
2025 J jnl
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui".
CoRR
Ningyuan Li, Zhilin Zhang, Tianyan Long, Yuyao Liu, Rongquan Bai, Yurong Chen, Xiaotie Deng, Pengjie Wang, Chuan Yu, Jian Xu, Bo Zheng
2025 — conf
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens.
KDD (2)
Jiahao Ji, Tianyu Wang, Yeshu Li, Yusen Huo, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng
2025 J jnl
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens.
CoRR
Jiahao Ji, Tianyu Wang, Yeshu Li, Yushen Huo, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng
2025 — conf
Computational Advertising: Recent Advances.
WWW (Companion Volume)
Junwei Pan, Zhilin Zhang, Han Zhu, Jian Xu, Jie Jiang, Bo Zheng
2025 A* conf
Learning against Non-credible Second-Price Auctions.
WWW
Qian Wang, Xuanzhi Xia, Zongjun Yang, Xiaotie Deng, Yuqing Kong, Zhilin Zhang, Liang Wang, Chuan Yu, Jian Xu, Bo Zheng
2024 A* conf
Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms.
WWW
Ningyuan Li, Yunxuan Ma, Yang Zhao, Qian Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng
2024 A* conf
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games.
NeurIPS
Kefan Su, Yusen Huo, Zhilin Zhang, Shuai Dou, Chuan Yu, Jian Xu, Zongqing Lu, Bo Zheng
2024 J jnl
AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games.
CoRR
Kefan Su, Yusen Huo, Zhilin Zhang, Shuai Dou, Chuan Yu, Jian Xu, Zongqing Lu, Bo Zheng
2024 A* conf
Generative Auto-bidding via Conditional Diffusion Modeling.
KDD
Jiayan Guo, Yusen Huo, Zhilin Zhang, Tianyu Wang, Chuan Yu, Jian Xu, Bo Zheng, Yan Zhang
2024 J jnl
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising.
CoRR
Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Zhenzhe Zheng, Haoqi Zhang, Zhilin Zhang, Fan Wu, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng
2024 J jnl
Scalable Virtual Valuations Combinatorial Auction Design by Combining Zeroth-Order and First-Order Optimization Method.
CoRR
Zhijian Duan, Haoran Sun, Yichong Xia, Siqiang Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Xiaotie Deng
2024 A* conf
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding.
WWW
Haoming Li, Yusen Huo, Shuai Dou, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Jian Xu, Fan Wu
2024 J jnl
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding.
CoRR
Haoming Li, Yusen Huo, Shuai Dou, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Jian Xu, Fan Wu
2024 A* conf
Truthful Bandit Mechanisms for Repeated Two-stage Ad Auctions.
KDD
Haoming Li, Yumou Liu, Zhenzhe Zheng, Zhilin Zhang, Jian Xu, Fan Wu
2023 A* conf
A Personalized Automated Bidding Framework for Fairness-aware Online Advertising.
KDD
Haoqi Zhang, Lvyin Niu, Zhenzhe Zheng, Zhilin Zhang, Shan Gu, Fan Wu, Chuan Yu, Jian Xu, Guihai Chen, Bo Zheng
2023 A conf
Boosting Advertising Space: Designing Ad Auctions for Augment Advertising.
WSDM
Yangsu Liu, Dagui Chen, Zhenzhe Zheng, Zhilin Zhang, Chuan Yu, Fan Wu, Guihai Chen
2023 J jnl
Designing Ad Auctions with Private Constraints for Automated Bidding.
CoRR
Yidan Xing, Zhilin Zhang, Zhenzhe Zheng, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen
2023 J jnl
Learning against Non-credible Auctions.
CoRR
Qian Wang, Xuanzhi Xia, Zongjun Yang, Xiaotie Deng, Yuqing Kong, Zhilin Zhang, Liang Wang, Chuan Yu, Jian Xu, Bo Zheng
2023 A* conf
Learning-Based Ad Auction Design with Externalities: The Framework and A Matching-Based Approach.
KDD
Ningyuan Li, Yunxuan Ma, Yang Zhao, Zhijian Duan, Yurong Chen, Zhilin Zhang, Jian Xu, Bo Zheng, Xiaotie Deng
2023 A conf
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising.
CIKM
Zhen Gong, Lvyin Niu, Yang Zhao, Miao Xu, Haoqi Zhang, Zhenzhe Zheng, Zhilin Zhang, Rongquan Bai, Chuan Yu, Jian Xu, Bo Zheng, Fan Wu
2023 A* conf
Truthful Auctions for Automated Bidding in Online Advertising.
IJCAI
Yidan Xing, Zhilin Zhang, Zhenzhe Zheng, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen
2023 A* conf
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising.
AAAI
Hongtao Lv, Zhilin Zhang, Zhenzhe Zheng, Jinghan Liu, Chuan Yu, Lei Liu, Lizhen Cui, Fan Wu
2022 A conf
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising.
WSDM
Chao Wen, Miao Xu, Zhilin Zhang, Zhenzhe Zheng, Yuhui Wang, Xiangyu Liu, Yu Rong, Dong Xie, Xiaoyang Tan, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu, Bo Zheng
2022 A* conf
On Designing a Two-stage Auction for Online Advertising.
WWW
Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng, Zhilin Zhang, Miao Xu, Chuan Yu, Fan Wu
2022 J jnl
Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising.
CoRR
Hongtao Lv, Zhilin Zhang, Zhenzhe Zheng, Jinghan Liu, Chuan Yu, Lei Liu, Lizhen Cui, Fan Wu
2021 J jnl
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising.
CoRR
Chao Wen, Miao Xu, Zhilin Zhang, Zhenzhe Zheng, Yuhui Wang, Xiangyu Liu, Yu Rong, Dong Xie, Xiaoyang Tan, Chuan Yu, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu
2021 A* conf
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising.
KDD
Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, Yiqing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu
2021 J jnl
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising.
CoRR
Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, Yiqing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen, Xiaoqiang Zhu
2021 J jnl
On Designing a Two-stage Auction for Online Advertising.
CoRR
Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng, Zhilin Zhang, Miao Xu, Chuan Yu, Fan Wu
2021 A conf
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.
WSDM
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai
2020 J jnl
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.
CoRR
Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai