Yuchao Ma

11 papers A* 6C 1Journal 3Unranked 1
YearRankTypeTitle / Venue / Authors
2026 A* conf
GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms.
WWW
Yuejia Dou, Shuai Dou, Yuchao Ma, Bingzhe Wang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Qi Qi
2026 — conf
IMPACTNet: Unifying Auto-bidding in End-to-End Merged Auctions.
KDD (1)
Yuhan Wang, Yuchao Ma, Liang Zhang, Ziyuan Wang, Zhiyuan Su, Qi Qi, Yafei Wang, Xu Li, Yuyao Liu, Pengjie Wang, Jian Xu, Bo Zheng
2026 A* conf
SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce.
AAAI
Li Kong, Bingzhe Wang, Zhou Chen, Suhan Hu, Yuchao Ma, Qi Qi, Suoyuan Song, Bicheng Jin
2025 A* conf
A Context-Aware Framework for Integrating Ad Auctions and Recommendations.
WWW
Yuchao Ma, Weian Li, Yuejia Dou, Zhiyuan Su, Changyuan Yu, Qi Qi
2025 J jnl
ADT4Coupons: An Innovative Framework for Sequential Coupon Distribution in E-commerce.
CoRR
Li Kong, Bingzhe Wang, Zhou Chen, Suhan Hu, Yuchao Ma, Qi Qi, Suoyuan Song, Bicheng Jin
2025 A* conf
GenAuction: A Generative Auction for Online Advertising.
AAAI
Yuchao Ma, Ruohan Qian, Bingzhe Wang, Qi Qi, Wenqiang Liu, Qian Tang, Zhao Shen, Wei Zhong, Bo Shen, Yixin Su, Bin Zou, Wen Yi, Zhi Guo, Shuanglong Li, Lin Liu
2025 J jnl
Joint bidding in ad auctions.
Theor. Comput. Sci.
Yuchao Ma, Weian Li, Wanzhi Zhang, Yahui Lei, Zhicheng Zhang, Qi Qi, Qiang Liu, Xingxing Wang
2025 A* conf
On Designing the Optimal Integrated Ad Auction in E-commerce Platforms.
AAAI
Yuchao Ma, Weian Li, Yuhan Wang, Zitian Guo, Yuejia Dou, Qi Qi, Changyuan Yu
2025 A* conf
Optimal Auction Design in the Joint Advertising.
ICML
Yang Li, Yuchao Ma, Qi Qi
2025 J jnl
Optimal Auction Design in the Joint Advertising.
CoRR
Yang Li, Yuchao Ma, Qi Qi
2024 C conf
Joint Bidding in Ad Auctions.
TAMC
Yuchao Ma, Weian Li, Wanzhi Zhang, Yahui Lei, Zhicheng Zhang, Qi Qi, Qiang Liu, Xingxing Wang