Yong Zha

53 papers Journal 51Unranked 2
YearRankTypeTitle / Venue / Authors
2026 J jnl
Strategic Contract Offering and Channel Choices in Live Streaming E-Commerce.
IEEE Trans. Engineering Management
Jie Wu, Jiru Dong, Quan Li, Yong Zha
2026 J jnl
The retail platform's green packaging strategy: the interplay between government tax policies and environmentally conscious consumers.
Int. J. Prod. Res.
Sainan Zhao, Yong Zha, Xiaolong Guo, Tsan-Ming Choi
2025 J jnl
App release strategy in the presence of competitive platforms' quality upgrades.
Eur. J. Oper. Res.
Xiangxiang Wu, Yong Zha
2025 J jnl
Encroachment of complementary suppliers in the technology product market.
Expert Syst. Appl.
Xiangxiang Wu, Yong Zha
2025 J jnl
Entry of Platforms Into the App Market: How to Choose Optimal Licensing Modes Under Power Imbalances.
IEEE Trans. Engineering Management
Xiangxiang Wu, Shuling Qin, Yong Zha, Kehong Chen
2025 J jnl
Impact of manufacturer entry and agency format on online channel structures.
J. Oper. Res. Soc.
Xiangxiang Wu, Yong Zha
2025 J jnl
Scientific and technological innovation efficiency in Chinese provincial higher education institutions: a three-division network DEA approach.
J. Oper. Res. Soc.
Linlin Zhao, Dawei Wang, Feng Yang, Yong Zha
2025 J jnl
Sponsored Data: A Game-Theoretic Model With Content Provider Content Quality Differentiation.
IEEE Trans. Engineering Management
Yunbing Li, Jie Wu, Yong Zha
2024 J jnl
Analysis of Meteorological Drivers of Taihu Lake Algal Blooms over the Past Two Decades and Development of a VOCs Emission Inventory for Algal Bloom.
Remote. Sens.
Zihang Liao, Shun Lv, Chenwu Zhang, Yong Zha, Suyang Wang, Min Shao
2024 J jnl
Competing platform owners' entry and an OEM's cooperation response.
Int. Trans. Oper. Res.
Xiangxiang Wu, Yong Zha, Liang Liang
2024 J jnl
Idlefish or not? Online platform's strategy of secondhand marketplace introduction in the presence of consumer's uncertain preferences and strategic behavior.
Ann. Oper. Res.
Yong Zha, Yumin Sun, Yujing Chen, Linlin Zhao
2024 J jnl
Online demand disruption in the presence of constrained capacity.
Int. Trans. Oper. Res.
Yujing Chen, Yong Zha, Dong Wang, Gongbing Bi
2024 J jnl
Paid or Free? The Manufacturer's Revenue Strategy in Response to the Developer's Entry in Technology Platform Market.
IEEE Trans. Engineering Management
Yong Zha, Haonan Liu, Quan Li, Xiangxiang Wu
2024 J jnl
Proprietarily or Open? Online Credit Offering Strategy for a Platform-Based Retailer.
IEEE Trans. Engineering Management
Quan Li, Yong Zha, Jie Wu, Liang Liang
2023 J jnl
Evaluation of MODIS DT, DB, and MAIAC Aerosol Products over Different Land Cover Types in the Yangtze River Delta of China.
Remote. Sens.
Jie Jiang, Jiaxin Liu, Donglai Jiao, Yong Zha, Shusheng Cao
2023 J jnl
Sponsored data: A game-theoretic model with consumer multihoming behaviour.
Eur. J. Oper. Res.
Jie Wu, Yunbing Li, Yu Dong, Yong Zha
2023 J jnl
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces.
Mark. Sci.
Yong Zha, Quan Li, Tingliang Huang, Yugang Yu
2023 J jnl
Subsidize or Not: The Competition of Credit Card and Online Credit in Platform-based Supply Chain System.
Eur. J. Oper. Res.
Quan Li, Yong Zha, Yu Dong
2022 J jnl
Competing OEMs' responses to a developer's services installation and strategic update of platform quality.
Eur. J. Oper. Res.
Xiangxiang Wu, Yong Zha, Liuyi Ling, Yugang Yu
2022 J jnl
Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior.
Eur. J. Oper. Res.
Yong Zha, Yuting Wang, Quan Li, Wenying Yao
2022 J jnl
The Platform's Credit-Offering Strategy in the Presence of Integrated and Independent Systems.
IEEE Trans. Syst. Man Cybern. Syst.
Quan Li, Yong Zha, Linzi Li, Yugang Yu
2021 J jnl
A two-period pricing model with intertemporal and horizontal reference price effects.
Int. Trans. Oper. Res.
Yong Zha, Lu Zhang, Chuanyong Xu, Tingting Zhang
2021 — conf
Cross-Cultural Research on Consumer Decision Making of HNB Product Modeling Based on Eye Tracking.
HCI (10)
Lizhong Hu, Lili Sun, Yong Zha, Min Chen, Lei Wu, Huai Cao
2021 J jnl
Pricing strategy for logistics service platforms with competition and user distance preference.
Int. Trans. Oper. Res.
Rui Hou, Liang Li, Xiaogang Lin, Yong Zha, You Zhao
2021 J jnl
Retrieval of High Temporal Resolution Aerosol Optical Depth Using the GOCI Remote Sensing Data.
Remote. Sens.
Lijuan Chen, Ying Fei, Ren Wang, Peng Fang, Jiamei Han, Yong Zha
2020 J jnl
Dynamic pricing in the presence of reference price effect and consumer strategic behaviour.
Int. J. Prod. Res.
Kehong Chen, Yong Zha, Layth C. Alwan, Lu Zhang
2020 J jnl
Spatially non-stationary effect of underlying driving factors on surface urban heat islands in global major cities.
Int. J. Appl. Earth Obs. Geoinformation
Long Li, Yong Zha, Jiahua Zhang
2019 J jnl
DEA models for two decision makers with conflicts: the principal-agent problem.
RAIRO Oper. Res.
Yuandong Gu, Linlin Zhao, Yong Zha, Liang Liang
2019 J jnl
Data envelopment analysis for sustainability evaluation in China: Tackling the economic, environmental, and social dimensions.
Eur. J. Oper. Res.
Linlin Zhao, Yong Zha, Yuliang Zhuang, Liang Liang
2019 J jnl
Decline in Transparency of Lake Hongze from Long-Term MODIS Observations: Possible Causes and Potential Significance.
Remote. Sens.
Na Li, Kun Shi, Yunlin Zhang, Zhijun Gong, Kai Peng, Yibo Zhang, Yong Zha
2019 J jnl
Satellite-Based Spatiotemporal Trends of Canopy Urban Heat Islands and Associated Drivers in China's 32 Major Cities.
Remote. Sens.
Long Li, Yong Zha
2019 J jnl
Trust, risk and transaction intention in consumer-to-consumer e-marketplaces.
Ind. Manag. Data Syst.
Kangning Wei, Yuzhu Li, Yong Zha, Jing Ma
2019 J jnl
Unobservable effort, objective consistency and the efficiencies of the principal and the top management team.
J. Oper. Res. Soc.
Linlin Zhao, Yong Zha, Rui Hou, Liang Liang
2018 J jnl
A Meta-analysis of Satisfaction-Loyalty Relationship in E-Commerce: Sample and Measurement Characteristics as Moderators.
Wirel. Pers. Commun.
Dong Wang, Yong Zha, Gongbing Bi, Yujing Chen
2018 J jnl
The Effect of Satisfaction on Loyalty in Consumption and Service Industry Based on Meta-analysis and It's Algorithm.
Wirel. Pers. Commun.
Hongwei Liu, Yujing Chen, Yong Zha, Liuyi Ling, Dong Wang
2017 J jnl
A target-based method for energy saving and carbon emissions reduction in China based on environmental data envelopment analysis.
Ann. Oper. Res.
Linlin Zhao, Yong Zha, Kangning Wei, Liang Liang
2016 J jnl
A Landsat 8 OLI-Based, Semianalytical Model for Estimating the Total Suspended Matter Concentration in the Slightly Turbid Xin'anjiang Reservoir (China).
IEEE J. Sel. Top. Appl. Earth Obs. Remote. Sens.
Yibo Zhang, Yunlin Zhang, Kun Shi, Yong Zha, Yongqiang Zhou, Mingliang Liu
2016 J jnl
Dominance, bargaining power and service platform performance.
J. Oper. Res. Soc.
Jiahong Zhang, Yong Zha, Xiaohang Yue, Zhongsheng Hua
2016 J jnl
Measuring regional efficiency of energy and carbon dioxide emissions in China: A chance constrained DEA approach.
Comput. Oper. Res.
Yong Zha, Linlin Zhao, Yiwen Bian
2016 J jnl
Two-period supply chain with flexible trade credit contract.
Expert Syst. Appl.
Honglin Yang, Wenyan Zhuo, Yong Zha, Hong Wan
2016 J jnl
Utility-based two-stage models with fairness concern.
Central Eur. J. Oper. Res.
Yong Zha, Jun Wang, Nannan Liang, Chuiri Zhou
2015 J jnl
Aggregated Ratio Analysis in DEA.
Int. J. Inf. Technol. Decis. Mak.
Yong Zha, Liang Liang
2015 J jnl
Efficiency improvement based upon overall value judgment and weight restriction.
Kybernetes
Yong Zha, Jun Wang, Linlin Zhao, Liang Liang
2015 J jnl
Performance Evaluation of Individuals in Workgroups with Shared Outcomes Using DEA.
INFOR Inf. Syst. Oper. Res.
Nannan Liang, Yao Chen, Yong Zha, Hanhui Hu
2015 J jnl
Service supply chain coordination with platform effort-induced demand.
Ann. Oper. Res.
Yong Zha, Jiahong Zhang, Xiaohang Yue, Zhongsheng Hua
2014 — conf
A Comparative Study of Buyers' and Sellers' Transaction Intentions in Consumer-to-Consumer E-Marketplaces.
PACIS
Kangning Wei, Yong Zha, Heshan Sun
2014 J jnl
Aerosol Indices Derived from MODIS Data for Indicating Aerosol-Induced Air Pollution.
Remote. Sens.
Junliang He, Yong Zha, Jiahua Zhang, Jay Gao
2010 J jnl
Meteorological Influence on Predicting Air Pollution from MODIS-Derived Aerosol Optical Thickness: A Case Study in Nanjing, China.
Remote. Sens.
Jay Gao, Yong Zha
2010 J jnl
Two-stage cooperation model with input freely distributed among the stages.
Eur. J. Oper. Res.
Yong Zha, Liang Liang
2009 J jnl
Determination of cross-efficiency under the principle of rank priority in cross-evaluation.
Expert Syst. Appl.
Jie Wu, Liang Liang, Yong Zha, Feng Yang
2009 J jnl
Validation of a Quasi-Analytical Algorithm for Highly Turbid Eutrophic Water of Meiliang Bay in Taihu Lake, China.
IEEE Trans. Geosci. Remote. Sens.
Chengfeng Le, Yunmei Li, Yong Zha, Deyong Sun, Bin Yin
2008 J jnl
A Modified Joint inventory Policy for VMI Systems.
Int. J. Inf. Technol. Decis. Mak.
Qinglong Gou, Liang Liang, Chuanyong Xu, Yong Zha
2001 J jnl
Applications of Remote Sensing and GIS to Monitoring of Urban Sprawl: A Case Study in
Ann. GIS
Shan Yang, Yong Zha, Jay Gao