Xiao-Yu Xu

11 papers Journal 11
YearRankTypeTitle / Venue / Authors
2025 J jnl
A multi-model approach for the extension of the use and gratification theory in video game streaming.
Inf. Technol. People
Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qing-Dan Jia, Albert H. Huang
2025 J jnl
A new exploration of signaling theory in social commerce facilitated cross-border retailing: A four-stage approach.
Inf. Manag.
Xiao-Yu Xu, Qing-Dan Jia
2025 J jnl
Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA.
Internet Res.
Xiao-Yu Xu, Qingdan Jia, Syed Muhammad Usman Tayyab
2024 J jnl
The coping strategies in fitness apps: a three-stage analysis with findings from SEM and FsQCA.
Internet Res.
Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qing-Dan Jia, Kuang Wu
2022 J jnl
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS.
J. Theor. Appl. Electron. Commer. Res.
Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qing-Dan Jia, Kuang Wu
2022 J jnl
Video Anomaly Detection Based on Optical Flow Feature Enhanced Spatio-Temporal Feature Network FusionNet-LSTM-G.
IEEE Access
Jun-Fang Song, Haili Zhao, Duo-Yang Wen, Xiao-Yu Xu
2021 J jnl
Exploring viewer participation in online video game streaming: A mixed-methods approach.
Int. J. Inf. Manag.
Xiao-Yu Xu, Xin (Robert) Luo, Kuang Wu, Weijie Zhao
2021 J jnl
Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective.
Internet Res.
Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Fang-Kai Chang, Kai Zhao
2021 J jnl
How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects.
Telematics Informatics
Xiao-Yu Xu, Syed Muhammad Usman Tayyab
2021 J jnl
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness.
Electron. Commer. Res. Appl.
Xiayuan Gao, Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qi Li
2021 J jnl
The Migration of Viewers in Gaming Streaming: The Perspective of a Push-Pull-Mooring Model.
Int. J. Hum. Comput. Interact.
Xiao-Yu Xu, Lu-Yao Wang, Kai Zhao, Fang-Kai Chang