Tsui-Yii Shih

12 papers Journal 11Unranked 1
YearRankTypeTitle / Venue / Authors
2026 J jnl
Consumer Perspective Scales for Creating a Good Metaverse Environment: The Power of Storytelling and Sensory Immersion.
Int. J. Hum. Comput. Interact.
Tsui-Yii Shih
2025 J jnl
An Innovative Perspective for Constructing Cultural and Creative e-Commerce Platforms: Integrating Insights from ICDT Theory and Brand Personality.
Int. J. Hum. Comput. Interact.
Tsui-Yii Shih
2024 J jnl
Exploring the effects of prospective corporate social responsibility on firm performance: the mediating role of innovation.
Technol. Anal. Strateg. Manag.
Tsui-Yii Shih
2023 — conf
An Exploration of Determinants of Corporate Social Innovation: Insights into Organizational Capabilities.
TE
Tsui-Yii Shih
2016 J jnl
Wrong Gallery: A New Paradigm for Art Space.
J. Cases Inf. Technol.
Tsui-Yii Shih, Zhi-An Liu
2015 J jnl
Attribute Design And Marketing Strategy Of Branding Experience Museums.
Int. J. Electron. Bus. Manag.
Tsui-Yii Shih
2015 J jnl
Framework, Processes, And Laws Linking Intellectual Property Transfers For Research And Development In Higher Education.
Int. J. Electron. Bus. Manag.
Charles V. Trappey, Tsui-Yii Shih
2013 J jnl
Determinates of Consumer Adoption Attitudes: An Empirical Study of Smart Home Services.
Int. J. E Adopt.
Tsui-Yii Shih
2011 J jnl
Developing Marketing Strategies for TV Shopping Stores: A Second-order Structural Equation Modeling Application.
Int. J. Electron. Bus. Manag.
Tsui-Yii Shih
2010 J jnl
Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands.
Int. J. Electron. Bus. Manag.
Tsui-Yii Shih
2007 J jnl
Modeling international investment decisions for financial holding companies.
Eur. J. Oper. Res.
Charles V. Trappey, Tsui-Yii Shih, Amy J. C. Trappey
2006 J jnl
Marketing intellectual property using electronic libraries: a survey of system-on-chip engineers and managers in Sweden and Taiwan.
Int. J. Technol. Manag.
Charles V. Trappey, Tsui-Yii Shih, Thien Hoang