Tsuen-Ho Hsu

15 papers B 2Journal 10Unranked 2
YearRankTypeTitle / Venue / Authors
2021 J jnl
A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations.
Symmetry
Tsuen-Ho Hsu, Chun-Hsien Chen, Ya-Wun Yang
2021 J jnl
A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms.
Int. J. Fuzzy Syst.
Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao
2017 J jnl
Using netnography for the study of role-playing in female online games: Interpretation of situational context model.
Internet Res.
Yi-Sheng Wang, Wei-Long Lee, Tsuen-Ho Hsu
2014 J jnl
Capturing customer judgments of product category.
Inf. Sci.
Tsuen-Ho Hsu, Tsung-Nan Tsai, Yi-Jung Hung
2013 — conf
A Relationship Hierarchy Structural Fuzzy ANP model to explore development of marketing strategic alliances.
IFSA/NAFIPS
Tsuen-Ho Hsu, Jia-Wei Tang
2012 J jnl
A hybrid ANP evaluation model for electronic service quality.
Appl. Soft Comput.
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
2012 J jnl
An analytical model for building brand equity in hospitality firms.
Ann. Oper. Res.
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
2012 J jnl
The multiple criteria and sub-criteria for electronic service quality evaluation: an interdependence perspective.
Online Inf. Rev.
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
2011 J jnl
Designing a model of FANP in brand image decision-making.
Appl. Soft Comput.
Ling-Zhong Lin, Tsuen-Ho Hsu
2010 — ch.
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management.
Marketing Intelligent Systems Using Soft Computing
Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang
2009 J jnl
Application of Monte Carlo AHP in ranking dental quality attributes.
Expert Syst. Appl.
Tsuen-Ho Hsu, Frank F. C. Pan
2009 J jnl
Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms.
Inf. Sci.
Tsuen-Ho Hsu, Tsung-Nan Tsai, Pei-Ling Chiang
2006 — conf
A Fuzzy Preference Relations to Service Innovation Project Selection.
JCIS
Tsuen-Ho Hsu, Ling-Zhong Lin
2006 B conf
A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice.
FUZZ-IEEE
Tsuen-Ho Hsu, Li-Tzu Chiang
2000 B conf
The fuzzy clustering on market segment.
FUZZ-IEEE
Tsuen-Ho Hsu, Kao-Ming Chu, Hei-Chun Chan