Tianshu Sun

43 papers A* 1A 1C 15Journal 25Unranked 1
YearRankTypeTitle / Venue / Authors
2026 J jnl
KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits.
CoRR
Hou-Wan Long, Yicheng Song, Zidong Wang, Tianshu Sun
2025 C conf
Artificial Intelligence, Domain AI Embeddedness, and Firm Productivity.
ICIS
Sipeng Zeng, Gavin Wang, Tianshu Sun
2025 J jnl
Democratizing Data Analytics Products to Drive SME Growth: A Natural Experiment.
Manuf. Serv. Oper. Manag.
Zhe Yuan, Yitong Wang, Tianshu Sun, Huilan Xu
2025 J jnl
Effects of Nudging and Privacy Control on Online Physician Reviews: Evidence from a Field Experiment.
J. Manag. Inf. Syst.
Aishwarya Deep Shukla, Jie Mein (JM) Goh, Tianshu Sun, Guodong Gordon Gao, Ritu Agarwal
2025 J jnl
How Recommendation Affects Customer Search: A Field Experiment.
Inf. Syst. Res.
Zhe Yuan, Aj Yuan Chen, Yitong Wang, Tianshu Sun
2025 A conf
KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits.
CIKM
Hou-Wan Long, Yicheng Song, Zidong Wang, Tianshu Sun
2025 J jnl
To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.
Inf. Syst. Res.
Heeseung Andrew Lee, Angela Aerry Choi, Wonseok Oh, Tianshu Sun
2024 J jnl
Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba.
MIS Q.
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu
2024 C conf
Enhancing Complementor Innovation through Market Information Expansion: A Large-scale Empirical Study of an E-Commerce Platform.
ICIS
Bowen Lou, Zhe Yuan, Tianshu Sun, Fang Lu
2024 J jnl
Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.
Manag. Sci.
Yicheng Song, Tianshu Sun
2024 C conf
GPT-doctor: Customizing Large Language Models for Medical Consultation.
ICIS
Wen Wang, Zhenyue Zhao, Tianshu Sun
2024 J jnl
Sooner or Later? Promising Delivery Speed in Online Retail.
Manuf. Serv. Oper. Manag.
Ruomeng Cui, Zhikun Lu, Tianshu Sun, Joseph M. Golden
2024 J jnl
The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy.
Manag. Sci.
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang, Jun Xu
2023 J jnl
GPT-doctor: Customizing Large Language Models for Medical Consultation.
CoRR
Wen Wang, Zhenyue Zhao, Tianshu Sun
2023 J jnl
Measuring, Interpreting, and Improving Fairness of Algorithms using Causal Inference and Randomized Experiments.
CoRR
James Enouen, Tianshu Sun, Yan Liu
2023 J jnl
Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors' Blood Donation Decisions.
Manuf. Serv. Oper. Manag.
Wilson Lin, Susan Feng Lu, Tianshu Sun
2022 J jnl
A Transformer-Based Bridge Structural Response Prediction Framework.
Sensors
Ziqi Li, Dongsheng Li, Tianshu Sun
2022 J jnl
COVID-19 and E-Commerce Operations: Evidence from Alibaba.
Manuf. Serv. Oper. Manag.
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu
2021 J jnl
A Prescriptive Analytics Framework for Optimal Policy Deployment Using Heterogeneous Treatment Effects.
MIS Q.
Edward McFowland III, Sandeep Gangarapu, Ravi Bapna, Tianshu Sun
2021 C conf
COVID-19 and E-commerce Operations: Evidence from Alibaba.
ICIS
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu
2021 J jnl
Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
Manag. Sci.
Tianshu Sun, Siva Viswanathan, Elena Zheleva
2021 J jnl
Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments.
MIS Q.
Tianshu Sun, Siva Viswanathan, Ni Huang, Elena Zheleva
2021 J jnl
Dimension-Free Average Treatment Effect Inference with Deep Neural Networks.
CoRR
Xinze Du, Yingying Fan, Jinchi Lv, Tianshu Sun, Patrick Vossler
2021 J jnl
Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request.
Inf. Syst. Res.
Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv, Joseph M. Golden
2021 J jnl
Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales.
Inf. Syst. Res.
Heeseung Andrew Lee, Angela Aerry Choi, Tianshu Sun, Wonseok Oh
2021 C conf
Sooner or Later? Promising Delivery Speed in Online Retail.
ICIS
Ruomeng Cui, Zhikun Lu, Tianshu Sun, Joseph M. Golden
2020 C conf
Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses.
ICIS
Brian Rongqing Han, Leon Yang Chu, Tianshu Sun, Lixia Wu
2020 — conf
Learning a Contextual and Topological Representation of Areas-of-Interest for On-Demand Delivery Application.
ECML/PKDD (4)
Mingxuan Yue, Tianshu Sun, Fan Wu, Lixia Wu, Yinghui Xu, Cyrus Shahabi
2020 J jnl
Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments.
Inf. Syst. Res.
JaeHwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun
2019 C conf
Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Pickup Stations at Alibaba.
ICIS
Brian Rongqing Han, Lixia Wu, Tianshu Sun, Leon Yang Chu, Yinghui Xu
2019 C conf
Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.
ICIS
Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva
2019 A* conf
Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment.
EC
Tianshu Sun, Sean J. Taylor
2019 J jnl
Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment.
CoRR
Tianshu Sun, Sean J. Taylor
2019 J jnl
Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment.
Manag. Sci.
Tianshu Sun, Guodong Gordon Gao, Ginger Zhe Jin
2019 J jnl
Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.
Inf. Syst. Res.
Tianshu Sun, Lanfei Shi, Siva Viswanathan, Elena Zheleva
2019 J jnl
Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.
Inf. Syst. Res.
Ni Huang, Tianshu Sun, Pei-Yu Chen, Joseph M. Golden
2018 C conf
Lab Experiment and Field Experiment in the Digital Age: Friend or Foe?
ICIS
Ravi Bapna, Gordon Burtch, Kevin Hong, Tianshu Sun, Jason Thatcher
2018 C conf
Reading Marathon: Understanding the Effect of Binge Reading on User-Generated Content.
ICIS
Angela Choi, Tianshu Sun, Heeseung Lee
2018 C conf
The Impact of Social Learning in Prosumption.
ICIS
Tianshu Sun, JaeHwuen Jung, Ravi Bapna, Joseph M. Golden
2017 C conf
Social Media Integration and E-commerce Platform Performance: A Randomized Field Experiment.
ICIS
Ni Huang, Tianshu Sun, Pei-Yu Chen, Joseph M. Golden
2016 C conf
Does Care Lead to Share? Evidence from a Randomized Field Experiment on Call for Sharing.
ICIS
JaeHwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun
2014 C conf
Impact of Message Design on Online Interactions: An Empirical Investigation.
ICEC
Tianshu Sun, Siva Viswanathan, Elena Zheleva
2014 C conf
Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment.
ICIS
Tianshu Sun, Siva Viswanathan, Elena Zheleva