Thomas Reutterer

15 papers Journal 10Unranked 4
YearRankTypeTitle / Venue / Authors
2026 J jnl
Applying Large Language Models to Sponsored Search Advertising.
Mark. Sci.
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel
2023 J jnl
Deep Generative Models for Synthetic Data: A Survey.
IEEE Access
Peter Eigenschink, Thomas Reutterer, Stefan Vamosi, Ralf Vamosi, Chang Sun, Klaudius Kalcher
2022 J jnl
A deep recurrent neural network approach to learn sequence similarities for user-identification.
Decis. Support Syst.
Stefan Vamosi, Thomas Reutterer, Michael Platzer
2022 J jnl
AI-based Re-identification of Behavioral Clickstream Data.
CoRR
Stefan Vamosi, Michael Platzer, Thomas Reutterer
2022 J jnl
Frontiers: Supporting Content Marketing with Natural Language Generation.
Mark. Sci.
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan
2021 J jnl
Holdout-Based Empirical Assessment of Mixed-Type Synthetic Data.
Frontiers Big Data
Michael Platzer, Thomas Reutterer
2021 J jnl
Holdout-Based Fidelity and Privacy Assessment of Mixed-Type Synthetic Data.
CoRR
Michael Platzer, Thomas Reutterer
2016 J jnl
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity.
Mark. Sci.
Michael Platzer, Thomas Reutterer
2009 — conf
Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne.
Wirtschaftsinformatik (2)
Thomas Reutterer, Eva Walter
2008 J jnl
A combined approach for segment-specific market basket analysis.
Eur. J. Oper. Res.
Yasemin Boztug, Thomas Reutterer
2007 — conf
Building an Association Rules Framework for Target Marketing.
GfKl
Nicolas March, Thomas Reutterer
2005 — conf
Implications of Probabilistic Data Modeling for Mining Association Rules.
GfKl
Michael Hahsler, Kurt Hornik, Thomas Reutterer
2001 — conf
Collaborative Filtering Methods for Binary Market Basket Data Analysis.
Active Media Technology
Andreas Mild, Thomas Reutterer
2000 J jnl
Segmentation-based competitive analysis with MULTICLUS and topology representing networks.
Comput. Oper. Res.
Thomas Reutterer, Martin Natter
1997 — —
Analyse von Wettbewerbsstrukturen mit neuronalen Netzen: ein Ansatz zur Kundensegmentierung auf Basis von Haushaltspaneldaten.
Thomas Reutterer