Steven M. Shugan

15 papers Journal 15
YearRankTypeTitle / Venue / Authors
2023 J jnl
Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design.
CoRR
Mingzhang Yin, Ruijiang Gao, Weiran Lin, Steven M. Shugan
2018 J jnl
Explaining Bundle-Framing Effects with Signaling Theory.
Mark. Sci.
Jihwan Moon, Steven M. Shugan
2017 J jnl
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.
Mark. Sci.
Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar
2014 J jnl
A Theory for Market Growth or Decline.
Mark. Sci.
Steven M. Shugan, Debanjan Mitra
2010 J jnl
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model".
Mark. Sci.
Steven M. Shugan
2009 J jnl
Commentary - Relevancy Is Robust Prediction, Not Alleged Realism.
Mark. Sci.
Steven M. Shugan
2009 J jnl
Metrics - When and Why Nonaveraging Statistics Work.
Manag. Sci.
Steven M. Shugan, Debanjan Mitra
2009 J jnl
Rejoinder - Think Theory Testing, Not Realism.
Mark. Sci.
Steven M. Shugan
2008 J jnl
Commentary - Defensive Marketing Strategies.
Mark. Sci.
John R. Hauser, Steven M. Shugan
2008 J jnl
Commentary - Managing Channel Profits.
Mark. Sci.
Abel P. Jeuland, Steven M. Shugan
2008 J jnl
Defensive Marketing Strategies.
Mark. Sci.
John R. Hauser, Steven M. Shugan
2008 J jnl
Editorial - Database Submissions.
Mark. Sci.
Steven M. Shugan, Eric T. Bradlow
2008 J jnl
Editorial - Introduction to the Special Classics Issue.
Mark. Sci.
Steven M. Shugan
2008 J jnl
Managing Channel Profits.
Mark. Sci.
Abel P. Jeuland, Steven M. Shugan
1980 J jnl
Intensity Measures of Consumer Preference.
Oper. Res.
John R. Hauser, Steven M. Shugan