Sridhar Moorthy

11 papers A* 2Journal 9
YearRankTypeTitle / Venue / Authors
2025 J jnl
Advertising Platforms and Privacy.
Mark. Sci.
Ruizhi Zhu, Sridhar Moorthy, Xianwen Shi
2023 J jnl
Targeting Advertising Spending and Price on the Hotelling Line.
Mark. Sci.
Sridhar Moorthy, Shervin Shahrokhi Tehrani
2019 J jnl
Advertising Strategy in the Presence of Reviews: An Empirical Analysis.
Mark. Sci.
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio
2018 J jnl
Advertiser Prominence Effects in Search Advertising.
Manag. Sci.
Przemyslaw Jeziorski, Sridhar Moorthy
2018 A* conf
Advertising Strategy in the Presence of Reviews: An Empirical Analysis.
EC
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio
2018 A* conf
Is Nike female? Exploring the role of sound symbolism in predicting brand name gender.
EMNLP
Sridhar Moorthy, Ruth Pogacar, Samin Khan, Yang Xu
2018 J jnl
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop.
Mark. Sci.
Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani
2017 J jnl
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.
Mark. Sci.
Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy
2012 J jnl
Can Brand Extension Signal Product Quality?
Mark. Sci.
Sridhar Moorthy
2009 J jnl
Measuring Brand Value in an Equilibrium Framework.
Mark. Sci.
Avi Goldfarb, Qiang Lu, Sridhar Moorthy
2005 J jnl
Research Note - Price Discrimination After the Purchase: Rebates as State-Dependent Discounts.
Manag. Sci.
Yuxin Chen, Sridhar Moorthy, Z. John Zhang