Siva Viswanathan

43 papers C 16Journal 26Unranked 1
YearRankTypeTitle / Venue / Authors
2026 J jnl
Estimating Visual Attribute Effects in Advertising from Observational Data: A Deepfake-Informed Double Machine Learning Approach.
CoRR
Yizhi Liu, Balaji Padmanabhan, Siva Viswanathan
2025 J jnl
Delaying Informed Consent: An Empirical Investigation of Mobile Apps' Upgrade Decisions.
Manag. Sci.
Raveesh Mayya, Siva Viswanathan
2025 J jnl
From Deception to Perception: The Surprising Benefits of Deepfakes for Detecting, Measuring, and Mitigating Bias.
CoRR
Yizhi Liu, Balaji Padmanabhan, Siva Viswanathan
2025 J jnl
What Exactly is a Deepfake?
CoRR
Yizhi Liu, Balaji Padmanabhan, Siva Viswanathan
2023 J jnl
Optional Verification and Signaling in Online Matching Markets: Evidence from a Randomized Field Experiment.
Inf. Syst. Res.
Lanfei Shi, Siva Viswanathan
2023 J jnl
Threatened by AI: Analyzing Users' Responses to the Introduction of AI in a Crowd-Sourcing Platform.
Inf. Syst. Res.
Mikhail Lysyakov, Siva Viswanathan
2022 C conf
Prominence Reduction versus Banning: An Empirical Investigation of Content Moderation Strategies in Online Platforms.
ICIS
Maya Mudambi, Siva Viswanathan
2021 J jnl
Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
Manag. Sci.
Tianshu Sun, Siva Viswanathan, Elena Zheleva
2021 J jnl
Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments.
MIS Q.
Tianshu Sun, Siva Viswanathan, Ni Huang, Elena Zheleva
2021 C conf
Panel: Digital Resilience During Covid: Fleeting or Enduring.
ICIS
Waifong Boh, Panos Constantinides, Balaji Padmanabhan, Siva Viswanathan, Ola Henfridsson, Arun Rai, Soumya Sen
2021 J jnl
Who Forgoes Screening in Online Markets and Why? Evidence from Airbnb.
MIS Q.
Raveesh Mayya, Shun Ye, Siva Viswanathan, Rajshree Agarwal
2020 C conf
Synthesizing Winning Strategies: What Differentiates Experienced Solvers in Crowdsourcing Markets?
ICIS
Mikhail Lysyakov, Siva Viswanathan
2019 C conf
Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.
ICIS
Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva
2019 J jnl
Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.
Inf. Syst. Res.
Tianshu Sun, Lanfei Shi, Siva Viswanathan, Elena Zheleva
2019 C conf
Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data.
ICIS
Mikhail Lysyakov, Kunpeng Zhang, Siva Viswanathan
2019 J jnl
The Experts in the Crowd: The Role of Experienced Investors in a Crowdfunding Market.
MIS Q.
Keongtae Kim, Siva Viswanathan
2018 C conf
Beauty and Counter-signaling in Online Matching Markets: Evidence from a Randomized Field Experiment.
ICIS
Lanfei Shi, Siva Viswanathan
2018 J jnl
Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets.
Manag. Sci.
Mingfeng Lin, Yong Liu, Siva Viswanathan
2018 J jnl
The Value of Reciprocity in Online Barter Markets: An Empirical Investigation.
MIS Q.
Shun Ye, Siva Viswanathan, Il-Horn Hann
2016 J jnl
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.
Mark. Sci.
Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani
2016 J jnl
Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market.
Manag. Sci.
Mingfeng Lin, Siva Viswanathan
2014 C conf
Impact of Message Design on Online Interactions: An Empirical Investigation.
ICEC
Tianshu Sun, Siva Viswanathan, Elena Zheleva
2014 J jnl
Strategic Behavior in Online Reputation Systems: Evidence from Revoking on eBay.
MIS Q.
Shun Ye, Guodong Gordon Gao, Siva Viswanathan
2014 C conf
Transactional vs. Relational Exchanges: An Empirical Investigation of Online Barter Markets.
ICIS
Shun Ye, Siva Viswanathan, Il-Horn Hann
2014 C conf
Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment.
ICIS
Tianshu Sun, Siva Viswanathan, Elena Zheleva
2013 J jnl
Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending.
Manag. Sci.
Mingfeng Lin, Nagpurnanand R. Prabhala, Siva Viswanathan
2013 J jnl
Research Note - The Value of Third-Party Assurance Seals in Online Retailing: An Empirical Investigation.
Inf. Syst. Res.
Koray Özpolat, Guodong Gordon Gao, Wolfgang Jank, Siva Viswanathan
2011 J jnl
Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance.
Inf. Syst. Res.
Animesh Animesh, Siva Viswanathan, Ritu Agarwal
2011 C conf
Truck, Barter, and Exchange: An Empirical Investigation of Reciprocity in Online P2P Barter Markets.
ICIS
Shun Ye, Il-Horn Hann, Siva Viswanathan
2010 J jnl
Platform-based information goods: The economics of exclusivity.
Decis. Support Syst.
Ravindra Mantena, Ramesh Sankaranarayanan, Siva Viswanathan
2010 J jnl
Research Note - Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation.
Inf. Syst. Res.
Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
2010 J jnl
Seller Search and Market Outcomes in Online Auctions.
Manag. Sci.
Jason Nicholas Kuruzovich, Siva Viswanathan, Ritu Agarwal
2010 C conf
State of Shopping and the Value of Information: Insights from the Clickstream.
ICIS
Vandana Ramachandran, Siva Viswanathan, Hank Lucas
2009 C conf
Can Social Networks Help Mitigate Information Asymmetry in Online Markets?
ICIS
Mingfeng Lin, Nagpurnanand R. Prabhala, Siva Viswanathan
2009 C conf
The Good, The Bad, or the Ugly? An Empirical Investigation of Revoking Behavior on eBay.
ICIS
Shun Ye, Guodong Gordon Gao, Siva Viswanathan
2008 J jnl
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing.
Inf. Syst. Res.
Jason Nicholas Kuruzovich, Siva Viswanathan, Ritu Agarwal, Sanjay Gosain, Scott Weitzman
2008 — conf
The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising.
ECIS
Chrysanthos Dellarocas, Siva Viswanathan
2007 C conf
An empirical investigation of the performance of online sponsored search markets.
ICEC
Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
2007 C conf
Online Sponsored Search Advertising as a Quality Signal and its Impact on Consumer Bahvior.
ICIS
Siva Viswanathan, Ritu Agarwal, Animesh Animesh
2006 J jnl
Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing.
Decis. Support Syst.
Ravi Aron, Arun Sundararajan, Siva Viswanathan
2006 C conf
Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets.
ICIS
Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
2005 J jnl
Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs.
Manag. Sci.
Siva Viswanathan
2005 J jnl
The Impact of E-Commerce on Competition in the Retail Brokerage Industry.
Inf. Syst. Res.
Yannis Bakos, Henry C. Lucas Jr., Wonseok Oh, Gary Simon, Siva Viswanathan, Bruce W. Weber