Simon-Pierre Sigué

18 papers Journal 18

Year	Rank	Type	Title / Venue / Authors
2025	J	`jnl`	Is multichannel retail marketing integration a panacea? J. Oper. Res. Soc. Guiomar Martín-Herrán, Simon-Pierre Sigué
2025	J	`jnl`	The role of advertising in the choice between reselling and agency selling. Int. Trans. Oper. Res. Simon-Pierre Sigué, Ekaterina V. Gromova
2022	J	`jnl`	Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. Salma Karray, Guiomar Martín-Herrán, Simon-Pierre Sigué
2021	J	`jnl`	Multichannel retailing and price competition. Int. Trans. Oper. Res. Salma Karray, Simon-Pierre Sigué
2020	J	`jnl`	Manufacturer defensive and offensive advertising in competing distribution channels. Int. Trans. Oper. Res. Guiomar Martín-Herrán, Simon-Pierre Sigué
2019	J	`jnl`	Cooperative advertising programs: are accrual constraints necessary? Int. Trans. Oper. Res. Punya Chatterjee, Salma Karray, Simon-Pierre Sigué
2018	J	`jnl`	Informational and/or transactional websites: Strategic choices in a distribution channel. Electron. Commer. Res. Appl. Salma Karray, Simon-Pierre Sigué
2018	J	`jnl`	Joint advertising of complementary products sold through an independent retailer. Int. J. Prod. Res. Salma Karray, Simon-Pierre Sigué
2016	J	`jnl`	Should companies jointly promote their complementary products when they compete in other product categories? Eur. J. Oper. Res. Salma Karray, Simon-Pierre Sigué
2015	J	`jnl`	Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth. Dyn. Games Appl. Steffen Jørgensen, Simon-Pierre Sigué
2015	J	`jnl`	Trade deals and/or on-package coupons. Eur. J. Oper. Res. Guiomar Martín-Herrán, Simon-Pierre Sigué
2014	J	`jnl`	Downstream horizontal integration and multiunit dealership. Int. Trans. Oper. Res. Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour
2011	J	`jnl`	Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? Eur. J. Oper. Res. Guiomar Martín-Herrán, Simon-Pierre Sigué
2011	J	`jnl`	Strategic interactions in traditional franchise systems: Are franchisors always better off? Eur. J. Oper. Res. Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour
2009	J	`jnl`	Advertising strategies in a franchise system. Eur. J. Oper. Res. Simon-Pierre Sigué, Pradeep Chintagunta
2009	J	`jnl`	Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. J. Optimization Theory and Applications Gila E. Fruchter, Simon-Pierre Sigué
2004	J	`jnl`	BOOK REVIEW: IGTR Simon-Pierre Sigué
2001	J	`jnl`	Stackelberg Leadership in a Marketing Channel. IGTR Steffen Jørgensen, Simon-Pierre Sigué, Georges Zaccour