Shuai Yuan

14 papers A* 2A 3Journal 6Unranked 2
YearRankTypeTitle / Venue / Authors
2017 J jnl
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting.
Found. Trends Inf. Retr.
Jun Wang, Weinan Zhang, Shuai Yuan
2016 J jnl
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting.
CoRR
Jun Wang, Weinan Zhang, Shuai Yuan
2016 A conf
Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms.
ECIR
Jun Wang, Shuai Yuan, Weinan Zhang
2015 A conf
Real-Time Bidding: A New Frontier of Computational Advertising Research.
WSDM
Jun Wang, Shuai Yuan
2015 — —
Supply side optimisation in online display advertising.
Shuai Yuan
2014 — conf
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising.
ADKDD@KDD
Bowei Chen, Shuai Yuan, Jun Wang
2014 J jnl
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising.
CoRR
Bowei Chen, Shuai Yuan, Jun Wang
2014 A* conf
An empirical study of reserve price optimisation in real-time bidding.
KDD
Shuai Yuan, Jun Wang, Bowei Chen, Peter Mason, Sam Seljan
2014 A* conf
Optimal real-time bidding for display advertising.
KDD
Weinan Zhang, Shuai Yuan, Jun Wang
2014 J jnl
Real-Time Bidding Benchmarking with iPinYou Dataset.
CoRR
Weinan Zhang, Shuai Yuan, Jun Wang
2013 J jnl
Real-time Bidding for Online Advertising: Measurement and Analysis.
CoRR
Shuai Yuan, Jun Wang, Xiaoxue Zhao
2013 — conf
Real-time bidding for online advertising: measurement and analysis.
AdKDD@KDD
Shuai Yuan, Jun Wang, Xiaoxue Zhao
2012 J jnl
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
CoRR
Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang
2012 A conf
Sequential selection of correlated ads by POMDPs.
CIKM
Shuai Yuan, Jun Wang