Seung-Chul Yoo

12 papers Journal 11Unranked 1
YearRankTypeTitle / Venue / Authors
2025 J jnl
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea.
J. Theor. Appl. Electron. Commer. Res.
Sang-Yeon Kim, Jeong-Hyun Kang, Hye-Min Byeon, Yoon-Taek Sung, Young-A Song, Ji-Won Lee, Seung-Chul Yoo
2025 J jnl
Virtual Culinary Influence: Investigating the Impact of Food Vlogs on Viewer Attitudes and Restaurant Visit Intentions.
Inf.
Tu-Anh Truong, Diana Piscarac, Seung-Mi Kang, Seung-Chul Yoo
2024 J jnl
Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising.
J. Theor. Appl. Electron. Commer. Res.
Seung-Chul Yoo, Hua Fan, Diana Piscarac, Sofia Tunas Puentes
2023 J jnl
Unveiling Augmented Reality Applications: Exploring Influential Factors Through Comprehensive Review.
SN Comput. Sci.
Vinh T. Nguyen, Chuyen T. H. Nguyen, Seung-Chul Yoo, Kwanghee Jung
2020 J jnl
Exploring the Power of Multimodal Features for Predicting the Popularity of Social Media Image in a Tourist Destination.
Multimodal Technol. Interact.
Vibhuti Gupta, Kwanghee Jung, Seung-Chul Yoo
2020 J jnl
Meet the Virtual Jeju Dol Harubang - The Mixed VR/AR Application for Cultural Immersion in Korea's Main Heritage.
ISPRS Int. J. Geo Inf.
Kwanghee Jung, Vinh T. Nguyen, Diana Piscarac, Seung-Chul Yoo
2020 J jnl
PalmitoAR: The Last Battle of the U.S. Civil War Reenacted Using Augmented Reality.
ISPRS Int. J. Geo Inf.
Kwanghee Jung, Vinh T. Nguyen, Seung-Chul Yoo, Seungman Kim, Sohyun Park, Melissa Currie
2019 — conf
Civil War Battlefield Experience: Historical Event Simulation using Augmented Reality Technology.
AIVR
Vinh T. Nguyen, Kwanghee Jung, Seung-Chul Yoo, Seungman Kim, Sohyun Park, Melissa Currie
2019 J jnl
Novel Image Processing Method for Detecting Strep Throat (Streptococcal Pharyngitis) Using Smartphone.
Sensors
Behnam Askarian, Seung-Chul Yoo, Jo Woon Chong
2015 J jnl
Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors.
Comput. Hum. Behav.
Seung-Chul Yoo, Jorge F. Peña, Minette E. Drumwright
2014 J jnl
Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store.
Presence Teleoperators Virtual Environ.
Jorge F. Peña, Seung-Chul Yoo
2011 J jnl
Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention.
Cyberpsychology Behav. Soc. Netw.
Seung-Chul Yoo, Jorge F. Peña