Salma Karray

22 papers Journal 21Unranked 1
YearRankTypeTitle / Venue / Authors
2024 J jnl
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers.
Int. Trans. Oper. Res.
Salma Karray, Guiomar Martín-Herrán
2023 J jnl
Price and quality competition while envisioning a quality-related product recall.
Eur. J. Oper. Res.
Amirhossein Jafarzadeh Ghazi, Salma Karray, Nader Azad
2022 J jnl
Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry.
Electron. Commer. Res. Appl.
Marcos Roberto Machado, Salma Karray
2022 J jnl
Assessing credit risk of commercial customers using hybrid machine learning algorithms.
Expert Syst. Appl.
Marcos Roberto Machado, Salma Karray
2022 J jnl
Cooperative advertising in competing supply chains and the long-term effects of retail advertising.
J. Oper. Res. Soc.
Salma Karray, Guiomar Martín-Herrán, Simon-Pierre Sigué
2022 J jnl
The impact of retailers' loyalty programs in a supply chain context.
Comput. Ind. Eng.
Amirhossein Bazargan, Salma Karray
2021 J jnl
Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
Comput. Manag. Sci.
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
2021 J jnl
Multichannel retailing and price competition.
Int. Trans. Oper. Res.
Salma Karray, Simon-Pierre Sigué
2020 J jnl
Should competing firms offer 'Buy n times, get one free' loyalty programs? A game-theoretic analysis.
J. Oper. Res. Soc.
Amirhossein Bazargan, Saeed Zolfaghari, Salma Karray
2019 J jnl
Cooperative advertising programs: are accrual constraints necessary?
Int. Trans. Oper. Res.
Punya Chatterjee, Salma Karray, Simon-Pierre Sigué
2019 J jnl
Fighting store brands through the strategic timing of pricing and advertising decisions.
Eur. J. Oper. Res.
Salma Karray, Guiomar Martín-Herrán
2019 — conf
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry.
ICCSE
Marcos Roberto Machado, Salma Karray, Ivaldo Tributino de Sousa
2019 J jnl
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising.
Eur. J. Oper. Res.
Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán
2018 J jnl
'Buy
Eur. J. Oper. Res.
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
2018 J jnl
Informational and/or transactional websites: Strategic choices in a distribution channel.
Electron. Commer. Res. Appl.
Salma Karray, Simon-Pierre Sigué
2018 J jnl
Joint advertising of complementary products sold through an independent retailer.
Int. J. Prod. Res.
Salma Karray, Simon-Pierre Sigué
2016 J jnl
Should companies jointly promote their complementary products when they compete in other product categories?
Eur. J. Oper. Res.
Salma Karray, Simon-Pierre Sigué
2015 J jnl
Modeling brand advertising with heterogeneous consumer response: channel implications.
Ann. Oper. Res.
Salma Karray
2013 J jnl
Periodicity of pricing and marketing efforts in a distribution channel.
Eur. J. Oper. Res.
Salma Karray
2011 J jnl
Effectiveness of retail joint promotions under different channel structures.
Eur. J. Oper. Res.
Salma Karray
2009 J jnl
A dynamic model for advertising and pricing competition between national and store brands.
Eur. J. Oper. Res.
Salma Karray, Guiomar Martín-Herrán
2007 J jnl
Effectiveness of COOP Advertising Programs in Competitive Distribution Channels.
IGTR
Salma Karray, Georges Zaccour