Robin Marco Gubela

12 papers C 3Journal 8Unranked 1
YearRankTypeTitle / Venue / Authors
2026 J jnl
The State of Generative AI in Software Development: Insights from Literature and a Developer Survey.
CoRR
Vincent Gurgul, Robin Marco Gubela, Stefan Lessmann
2024 J jnl
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study.
Inf. Syst. Frontiers
Robin Marco Gubela, Stefan Lessmann, Björn Stöcker
2021 J jnl
Interpretable Multiple Treatment Revenue Uplift Modeling.
CoRR
Robin Marco Gubela, Stefan Lessmann
2021 J jnl
Uplift modeling with value-driven evaluation metrics.
Decis. Support Syst.
Robin Marco Gubela, Stefan Lessmann
2020 — conf
Interpretable Multiple Treatment Revenue Uplift Modeling.
AMCIS
Robin Marco Gubela, Stefan Lessmann
2020 J jnl
Response transformation and profit decomposition for revenue uplift modeling.
Eur. J. Oper. Res.
Robin Marco Gubela, Stefan Lessmann, Szymon Jaroszewicz
2020 C conf
Uplift Forest for Multiple Treatments and Continuous Outcomes.
ICIS
Robin Marco Gubela, Stefan Lessmann
2019 C conf
Affordable Uplift: Supervised Randomization in Controlled Experiments.
ICIS
Johannes Haupt, Daniel Jacob, Robin Marco Gubela, Stefan Lessmann
2019 J jnl
Affordable Uplift: Supervised Randomization in Controlled Experiments.
CoRR
Johannes Haupt, Daniel Jacob, Robin Marco Gubela, Stefan Lessmann
2019 J jnl
Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies.
Int. J. Inf. Technol. Decis. Mak.
Robin Marco Gubela, Artem Bequé, Stefan Lessmann, Fabian Gebert
2019 J jnl
Response Transformation and Profit Decomposition for Revenue Uplift Modeling.
CoRR
Robin Marco Gubela, Stefan Lessmann, Szymon Jaroszewicz
2017 C conf
Revenue Uplift Modeling.
ICIS
Robin Marco Gubela, Stefan Lessmann, Johannes Haupt, Annika Baumann, Tillmann Radmer, Fabian Gebert