Prithvi Bhattacharya

11 papers Journal 1Unranked 10
YearRankTypeTitle / Venue / Authors
2025 — conf
The Role of Generative AI in Marketing: A Review and Analysis of the Status Quo.
AMCIS
Prithvi Bhattacharya
2023 — conf
Towards a Prescriptive Framework for Selecting Suitable Artificial Intelligence Algorithms for Enterprise-Level Problems.
ISD
Prithvi Bhattacharya
2021 — conf
'Horses for Courses' in Data Science: Towards a Cross- Sectional Framework for Optimal Modeling for Business Problems.
PACIS
Prithvi Bhattacharya
2020 — conf
"Hey, did you know?" Memes on Social Media: are they entertainment or detriment?
PACIS
Prithvi Bhattacharya, Afaf Tabach
2019 — conf
There is More to 'IT' than Improving Operations: Towards A Mechanism for Enterprise Systems-enabled M&A, Innovation and Strategic Decisions.
AMCIS
Prithvi Bhattacharya
2019 — conf
Thinking Outside Operations: Towards A Mechanism for M&A, Innovation and Strategic Decisions with Enterprise Systems.
PACIS
Prithvi Bhattacharya
2018 — conf
Aligning Enterprise Systems Capabilities with Business Strategy: An extension of the Strategic Alignment Model (SAM) using Enterprise Architecture.
AMCIS
Prithvi Bhattacharya
2018 — conf
Aligning Enterprise Systems Capabilities with Business Strategy: An extension of the Strategic Alignment Model (SAM) using Enterprise Architecture.
CENTERIS/ProjMAN/HCist
Prithvi Bhattacharya
2018 — conf
Synthesis of Business Motivation Model (BMM) and ArchiMate: Towards a New Modelling Technique for Strategic Alignment of Business and IT.
MCIS
Prithvi Bhattacharya
2017 — conf
Modelling Strategic Alignment of Business and IT through Enterprise Architecture: Augmenting Archimate with BMM.
CENTERIS/ProjMAN/HCist
Prithvi Bhattacharya
2016 J jnl
Strategizing and Innovating with Enterprise Systems: The Case of a Public University.
J. Cases Inf. Technol.
Prithvi Bhattacharya