Preyas S. Desai

19 papers Journal 19
YearRankTypeTitle / Venue / Authors
2024 J jnl
Getting a Break in Bargaining: An Upside of Time Delays.
Mark. Sci.
Preyas S. Desai, Pranav Jindal
2022 J jnl
Editorial: Next Steps for
Mark. Sci.
Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
2018 J jnl
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans.
Mark. Sci.
Preyas S. Desai, Devavrat Purohit, Bo Zhou
2016 J jnl
The Strategic Role of Exchange Promotions.
Mark. Sci.
Preyas S. Desai, Devavrat Purohit, Bo Zhou
2015 J jnl
Editorial - Acknowledging 2014
Mark. Sci.
Preyas S. Desai
2015 J jnl
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis.
Manag. Sci.
Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin
2014 J jnl
Editorial - Acknowledging 2013 Marketing Science Contributions.
Mark. Sci.
Preyas S. Desai
2014 J jnl
Editorial - New Editorial Structure for Marketing Science.
Mark. Sci.
Preyas S. Desai, Fred M. Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer
2014 J jnl
The Company That You Keep: When to Buy a Competitor's Keyword.
Mark. Sci.
Preyas S. Desai, Woochoel Shin, Richard Staelin
2013 J jnl
Editorial -
Mark. Sci.
Preyas S. Desai
2013 J jnl
Editorial - Acknowledging 2012
Mark. Sci.
Preyas S. Desai
2012 J jnl
Editorial - People of
Mark. Sci.
Preyas S. Desai
2012 J jnl
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.
Mark. Sci.
Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman
2011 J jnl
Editorial -
Mark. Sci.
Preyas S. Desai
2011 J jnl
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond.
Manag. Sci.
Pradeep K. Chintagunta, Preyas S. Desai
2011 J jnl
Music Downloads and the Flip Side of Digital Rights Management.
Mark. Sci.
Dinah A. Vernik, Devavrat Purohit, Preyas S. Desai
2010 J jnl
"Call for Prices": Strategic Implications of Raising Consumers' Costs.
Mark. Sci.
Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam
2007 J jnl
Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods.
Manag. Sci.
Preyas S. Desai, Oded Koenigsberg, Devavrat Purohit
2001 J jnl
Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers.
Manag. Sci.
Preyas S. Desai, Sunder Kekre, Suresh Radhakrishnan, Kannan Srinivasan