Philipp A. Rauschnabel

25 papers C 1Misc 1Journal 20Unranked 3
YearRankTypeTitle / Venue / Authors
2026 J jnl
Similar but different: The differential implications of augmented and virtual reality experiences for raising engagement towards climate change actions.
Comput. Hum. Behav.
Luisa Alex, Robert Mai, Philipp A. Rauschnabel
2024 J jnl
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality.
Comput. Hum. Behav.
Philipp A. Rauschnabel, Reto Felix, Jonas Heller, Chris Hinsch
2024 J jnl
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing.
Inf. Manag.
Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava
2023 J jnl
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead.
Comput. Hum. Behav.
Jonas Heller, Dominik Mahr, Ko de Ruyter, Eric Schaap, Tim Hilken, Debbie I. Keeling, Mathew B. Chylinski, Carlos Flavián, Timothy Jung, Philipp A. Rauschnabel
2023 J jnl
Augmented Reality in Manufacturing: Exploring Workers' Perceptions of Barriers.
IEEE Trans. Engineering Management
Katrin E. Schein, Philipp A. Rauschnabel
2023 J jnl
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse.
Inf. Syst. Frontiers
Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Nripendra P. Rana, Abdullah M. Baabdullah, Arpan Kumar Kar, Alex Koohang, Samuel Ribeiro-Navarrete, Nina Belei, Janarthanan Balakrishnan, Sriparna Basu, Abhishek Behl, Gareth H. Davies, Vincent Dutot, Rohita Dwivedi, Leighton Evans, Reto Felix, Richard Foster-Fletcher, Mihalis Giannakis, Ashish Gupta, Chris Hinsch, Animesh Jain, Nina Jane Patel, Timothy Jung, Satinder Juneja, Qeis Kamran, Sanjar Mohamed AB, Neeraj Pandey, Savvas Papagiannidis, Ramakrishnan Raman, Philipp A. Rauschnabel, Preeti Tak, Alexandra Taylor, M. Claudia tom Dieck, Giampaolo Viglia, Yichuan Wang, Meiyi Yan
2023 — conf
Sick in the Car, Sick in VR? Understanding How Real-World Susceptibility to Dizziness, Nausea, and Eye Strain Influences VR Motion Sickness.
INTERACT (2)
Oliver Hein, Philipp A. Rauschnabel, Mariam Hassib, Florian Alt
2023 J jnl
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
Int. J. Hum. Comput. Interact.
Hamza Shahab, Mozard Mohtar, Ezlika M. Ghazali, Philipp A. Rauschnabel, Andrea Geipel
2022 J jnl
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy.
Int. J. Inf. Manag.
Yogesh K. Dwivedi, David Laurie Hughes, Abdullah M. Baabdullah, Samuel Ribeiro-Navarrete, Mihalis Giannakis, Mutaz M. Al-Debei, Denis Dennehy, Bhimaraya A. Metri, Dimitrios Buhalis, Christy M. K. Cheung, Kieran Conboy, Ronan Doyle, Rameshwar Dubey, Vincent Dutot, Reto Felix, D. P. Goyal, Anders Gustafsson, Chris Hinsch, Ikram Jebabli, Marijn Janssen, Young-Gab Kim, Jooyoung Kim, Stefan Koos, David Kreps, Nir Kshetri, Vikram Kumar, Keng-Boon Ooi, Savvas Papagiannidis, Ilias O. Pappas, Ariana Polyviou, Sang-Min Park, Neeraj Pandey, Maciel Manoel Queiroz, Ramakrishnan Raman, Philipp A. Rauschnabel, Anuragini Shirish, Marianna Sigala, Konstantina Spanaki, Garry Wei-Han Tan, Manoj Kumar Tiwari, Giampaolo Viglia, Samuel Fosso Wamba
2022 J jnl
What is XR? Towards a Framework for Augmented and Virtual Reality.
Comput. Hum. Behav.
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Hamza Shahab, Florian Alt
2021 J jnl
Augmented reality is eating the real-world! The substitution of physical products by holograms.
Int. J. Inf. Manag.
Philipp A. Rauschnabel
2021 J jnl
Setting the future of digital and social media marketing research: Perspectives and research propositions.
Int. J. Inf. Manag.
Yogesh K. Dwivedi, Elvira Ismagilova, David Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer E. Rowley, Jari Salo, Gina A. Tran, Yichuan Wang
2020 J jnl
Culture and social media: the relationship between cultural values and hashtagging styles.
Behav. Inf. Technol.
Pavica Sheldon, Erna Herzfeldt, Philipp A. Rauschnabel
2019 J jnl
How functional and emotional ads drive smartwatch adoption.
Internet Res.
Nina Krey, Stephanie Hui-Wen Chuah, Thurasamy Ramayah, Philipp A. Rauschnabel
2018 J jnl
Determining visitor engagement through augmented reality at science festivals: An experience economy perspective.
Comput. Hum. Behav.
M. Claudia tom Dieck, Timothy Hyungsoo Jung, Philipp A. Rauschnabel
2018 J jnl
Reducing temptation to switch mobile data service providers over time: The role of dedication vs constraint.
Ind. Manag. Data Syst.
Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Ming-Lang Tseng, Thurasamy Ramayah
2018 C conf
What Drives the Adoption of Autonomous Cars?
ICIS
Daniel Hein, Philipp A. Rauschnabel, Jun He, Lars Richter, Björn Sven Ivens
2017 J jnl
A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use.
Comput. Hum. Behav.
Pavica Sheldon, Philipp A. Rauschnabel, Mary Grace Antony, Sandra Car
2017 J jnl
An adoption framework for mobile augmented reality games: The case of Pokémon Go.
Comput. Hum. Behav.
Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck
2017 — conf
Exploring User Adoption of Augmented Reality Applications based on Pokémon Go.
DEC
Philipp A. Rauschnabel, M. Claudia tom Dieck, Alexander Rossmann
2016 — conf
Exploring the adoption of smartwatches.
DEC
Philipp A. Rauschnabel, Nina Krey, Stephanie Hui-Wen Chuah, Bang Nguyen, Shwetak Lade, Thurasamy Ramayah
2016 J jnl
Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses.
i-com
Philipp A. Rauschnabel, Daniel W. E. Hein, Jun He, Young K. Ro, Samir A. Rawashdeh, Bryan Krulikowski
2016 Misc conf
Smartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness.
MuC
Nina Krey, Philipp A. Rauschnabel, Stephanie Hui-Wen Chuah, Bang Nguyen, Daniel Hein, Alexander Rossmann, Shwetak Lade
2016 J jnl
Wearable technologies: The role of usefulness and visibility in smartwatch adoption.
Comput. Hum. Behav.
Stephanie Hui-Wen Chuah, Philipp A. Rauschnabel, Nina Krey, Bang Nguyen, Thurasamy Ramayah, Shwetak Lade
2015 J jnl
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables.
Comput. Hum. Behav.
Philipp A. Rauschnabel, Alexander Brem, Björn Sven Ivens