Patrick De Pelsmacker

12 papers Journal 12
YearRankTypeTitle / Venue / Authors
2023 J jnl
The processing of native advertising compared to banner advertising: an eye-tracking experiment.
Electron. Commer. Res.
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
2022 J jnl
Let's get personal: Which elements elicit perceived personalization in social media advertising?
Electron. Commer. Res. Appl.
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
2021 J jnl
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis.
Online Inf. Rev.
Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer
2019 J jnl
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites.
Int. J. Electron. Commer.
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
2019 J jnl
The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing.
Comput. Hum. Behav.
Kristien Daems, Patrick De Pelsmacker, Ingrid Moons
2017 J jnl
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media.
Online Inf. Rev.
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
2016 J jnl
When and why is perceived congruity important for in-game advertising in fantasy games?
Comput. Hum. Behav.
Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker
2014 J jnl
Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context.
Cyberpsychology Behav. Soc. Netw.
Snezhanka Kazakova, Veroline Cauberghe, Mario Pandelaere, Patrick De Pelsmacker
2012 J jnl
Balance and Sequence in Online Reviews: The Wrap Effect.
Int. J. Electron. Commer.
Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker
2011 J jnl
Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much?
Cyberpsychology Behav. Soc. Netw.
Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
2008 J jnl
Competitive intelligence: construct exploration, validation and equivalence.
Aslib Proc.
Andrea Saayman, Jaco Pienaar, Patrick De Pelsmacker, Wilma Viviers, Ludo Cuyvers, Marie-Luce Muller, Marc Jegers
2008 J jnl
The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement.
Cyberpsychology Behav. Soc. Netw.
Veroline Cauberghe, Patrick De Pelsmacker