Moonkyoung Jang

14 papers C 1Journal 8Unranked 5
YearRankTypeTitle / Venue / Authors
2026 J jnl
Building Trust in AI: The Role of Technical Capacity, Social Risk, and Corporate Institutional Accountability.
Inf.
Moonkyoung Jang
2024 J jnl
AI Literacy and Intention to Use Text-Based GenAI for Learning: The Case of Business Students in Korea.
Informatics
Moonkyoung Jang
2024 J jnl
How the reviewer's historical ratings influence the review helpfulness?: focus on the extremity and negativity.
Ind. Manag. Data Syst.
Moonkyoung Jang, Saerom Lee, Hyunmi Baek
2023 J jnl
The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity.
Online Inf. Rev.
Unji Byun, Moonkyoung Jang, Hyunmi Baek
2023 J jnl
Why Do People Use Telemedicine Apps in the Post-COVID-19 Era? Expanded TAM with E-Health Literacy and Social Influence.
Informatics
Moonkyoung Jang
2021 J jnl
Does fun or freebie increase in-app purchase?
Inf. Syst. E Bus. Manag.
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
2021 J jnl
Investigating managers' understanding of chatbots in the Korean financial industry.
Comput. Hum. Behav.
Moonkyoung Jang, Yoonhyuk Jung, Seongcheol Kim
2019 J jnl
A bibliographic survey of business models, service relationships, and technology in electronic commerce.
Electron. Commer. Res. Appl.
Byungjoon Yoo, Moonkyoung Jang
2018 — conf
Is a Blockchain-Based Game a Game for Fun, or Is It a Tool for Speculation? An Empirical Analysis of Player Behavior in Crypokitties.
WEB
Jaehwan Lee, Byungjoon Yoo, Moonkyoung Jang
2017 — conf
The Empirical Analysis of Free-sample Promotion Effect in Mobile Games.
PACIS
Moonkyoung Jang
2017 — conf
Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games.
WEB
Moonkyoung Jang, Rumi Lee, Byungjoon Yoo
2015 — conf
Can Government Regulate an Evil Online Game?: An Empirical Analysis of Regulation Policy Effects Using Vector Autoregression.
PACIS
Moonkyoung Jang, Seongmin Jeon, Jongil Kim, Byungjoon Yoo
2015 — conf
Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model.
WEB
Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim, Chang Hee Han
2015 C conf
Measuring the Effects of Regulation Policy on Online Game: A Vector Autoregressive (VAR) approach.
ICEC
Moonkyoung Jang, Seongmin Jeon, Byungjoon Yoo, Jongil Kim