Michel Laroche

16 papers Journal 16
YearRankTypeTitle / Venue / Authors
2025 J jnl
Culture and morphing the real world into the virtual world: Introduction to the special issue.
Int. J. Inf. Manag.
Michel Laroche
2025 J jnl
Mobile app localization-based advertising: Effects of spatial and social-cultural distances on consumer behavior.
Int. J. Inf. Manag.
Hamid Shirdastian, Boris Bartikowski, Michel Laroche, Marie-Odile Richard
2025 J jnl
Using artificial intelligence (AI) to enhance customer experience and to develop strategic marketing: An integrative synthesis.
Comput. Hum. Behav.
Jean-Michel Sahut, Michel Laroche
2024 J jnl
Caged, helpless but not bored: consumption values derived from over-the-top platforms during pandemic.
Inf. Technol. People
Shalini Talwar, Puneet Kaur, Sushant Kumar, Michel Laroche, Amandeep Dhir
2023 J jnl
Introduction to the Special Issue: Information Communication Technology (ICT): People, culture, and globalization.
Int. J. Inf. Manag.
Boris Bartikowski, Michel Laroche, Hatice Kizgin
2020 J jnl
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice.
Int. J. Inf. Manag.
Hatice Kizgin, Bidit Lal Dey, Yogesh K. Dwivedi, David Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroche, Lisa Peñaloza, Marie-Odile Richard, Nripendra P. Rana, Rene Romer, Kuttimani Tamilmani, Michael D. Williams
2019 J jnl
Applications of business intelligence and analytics in social media marketing.
Int. J. Inf. Manag.
Nick Hajli, Michel Laroche
2019 J jnl
Impact of acculturation, online participation and involvement on voting intentions.
Gov. Inf. Q.
Ahmad Jamal, Hatice Kizgin, Nripendra P. Rana, Michel Laroche, Yogesh K. Dwivedi
2019 J jnl
Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter.
Int. J. Inf. Manag.
Hamid Shirdastian, Michel Laroche, Marie-Odile Richard
2017 J jnl
Analyzing electronic word of mouth: A social commerce construct.
Int. J. Inf. Manag.
Shimi Naurin Ahmad, Michel Laroche
2016 J jnl
Testing an extended model of consumer behavior in the context of social media-based brand communities.
Comput. Hum. Behav.
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard
2015 J jnl
How Do Expressed Emotions Affect the Helpfulness of a Product Review? Evidence from Reviews Using Latent Semantic Analysis.
Int. J. Electron. Commer.
Shimi Naurin Ahmad, Michel Laroche
2014 J jnl
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities.
Int. J. Inf. Manag.
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard
2014 J jnl
The roles of brand community and community engagement in building brand trust on social media.
Comput. Hum. Behav.
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard
2013 J jnl
To be or not to be in social media: How brand loyalty is affected by social media?
Int. J. Inf. Manag.
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard
2012 J jnl
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.
Comput. Hum. Behav.
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan