Mathupayas Thongmak

33 papers B 1C 2Journal 11Unranked 19

Year	Rank	Type	Title / Venue / Authors
2026	J	`jnl`	A framework for digital transformation: root cause analysis. Int. J. Bus. Inf. Syst. Mathupayas Thongmak
2025	J	`jnl`	Message characteristics of tweets and retweets from public and private bank users in Thailand. Int. J. Bus. Inf. Syst. Mathupayas Thongmak
2025	J	`jnl`	What Google-based data can tell us about information systems theory: A review. J. Inf. Sci. Mathupayas Thongmak
2024	J	`jnl`	Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page. Int. J. Electron. Bus. Mathupayas Thongmak
2024	J	`jnl`	Twitter content strategies to maximize engagement: The case of Thai Banks. Comput. Hum. Behav. Mathupayas Thongmak
2023	J	`jnl`	Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement. Int. J. Asian Bus. Inf. Manag. Mathupayas Thongmak
2022	—	`conf`	A mediation-moderation framework of consumers' intention to participate in crowdfunding. ICEB Mathupayas Thongmak, Nopporn Ruangwanit, Noptanit Chotisarn
2022	—	`conf`	Factors influencing intention to purchase through VR platforms. ICEB Sarocha Muensit, Mathupayas Thongmak
2021	—	`conf`	The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention. AMCIS Phumsiri Poolperm, Mathupayas Thongmak
2020	J	`jnl`	The Antecedents of Search Performance: Information/ Knowledge Seeking for Task Completion. Int. J. Knowl. Manag. Mathupayas Thongmak
2019	—	`conf`	Gratifications and Credibility Judgment of Online Information for Task Completion - A Comparison of Students and Workers. Bled eConference Mathupayas Thongmak
2019	B	`conf`	The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods. RCIS Mathupayas Thongmak
2019	J	`jnl`	The student experience of student-centered learning methods: Comparing gamification and flipped classroom. Educ. Inf. Mathupayas Thongmak
2018	—	`conf`	Raising Students' Cognitive Engagement Intention in a Preliminary IS Course Using Gamification. CONFENIS Mathupayas Thongmak
2018	—	`conf`	The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors. ISD Mathupayas Thongmak
2017	—	`conf`	Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences. ICE-B Mathupayas Thongmak
2017	—	`conf`	Flipping MIS Classroom by Peers: Gateway to Student's Engagement Intention. WWW (Companion Volume) Mathupayas Thongmak
2017	—	`conf`	How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes. ICETE (Selected Papers) Mathupayas Thongmak
2016	—	`conf`	Comparing Intention and Behavior: Characteristics of Valuable Information and Information Verification. DASC/PiCom/DataCom/CyberSciTech Mathupayas Thongmak
2015	—	`conf`	Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information. BIS Mathupayas Thongmak
2015	—	`conf`	Factors Affecting Computer Crime Protection Behavior. PACIS Sirirat Srisawang, Mathupayas Thongmak, Atcharawan Ngarmyarn
2015	C	`conf`	The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage. AICCSA Parameth Voraseyanont, Mathupayas Thongmak
2014	—	`conf`	Youth's Intention To Pirate Digital Products: Antecedents And Consequences. UKAIS Mathupayas Thongmak
2013	J	`jnl`	A Systematic Framework for Sustainable ICTs in Developing Countries. Int. J. Inf. Technol. Syst. Approach Mathupayas Thongmak
2013	—	`conf`	Understanding Why Youths Love Facebook: Integrating Maslow's Hierarchy Of Needs And Uses And Gratifications. UKAIS Mathupayas Thongmak
2012	—	`conf`	Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand. ECIS Mathupayas Thongmak
2011	—	`conf`	Facebook © Adoption as Computer-Mediated Communication for University Students. AMCIS Mathupayas Thongmak
2011	J	`jnl`	M-Banking in Metropolitan Bangkok and a Comparison with other Countries. J. Comput. Inf. Syst. Jiraporn Sripalawat, Mathupayas Thongmak, Atcharawan Ngarmyarn
2011	—	`conf`	Measuring Understandability of Aspect-Oriented Code. DICTAP (2) Mathupayas Thongmak, Pornsiri Muenchaisri
2009	J	`jnl`	Maintainability Metrics for Aspect-Oriented Software. Int. J. Softw. Eng. Knowl. Eng. Mathupayas Thongmak, Pornsiri Muenchaisri
2008	—	`conf`	Checking Design Heuristics Violations for Aspect-Oriented Software and Object-Oriented Software. SEDE Mathupayas Thongmak, Pornsiri Muenchaisri
2003	—	`conf`	Predicting Faulty Classes Using Design Metrics with Discriminant Analysis. Software Engineering Research and Practice Mathupayas Thongmak, Pornsiri Muenchaisri
2002	C	`conf`	Design of Rules for Transforming UML Sequence Diagrams into Java code. APSEC Mathupayas Thongmak, Pornsiri Muenchaisri