María Pilar Martínez-Ruiz

13 papers Journal 11Unranked 2
YearRankTypeTitle / Venue / Authors
2025 J jnl
Unpacking the Black Box: How AI Capability Enhances Human Resource Functions in China's Healthcare Sector.
Inf.
Xueru Chen, María Pilar Martínez-Ruiz, Elena Bulmer, Benito Yáñez Araque
2021 J jnl
Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create.
J. Theor. Appl. Electron. Commer. Res.
María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas, Pablo Ruiz-Palomino
2018 J jnl
Identifying research topics in marketing science along the past decade: a content analysis.
Scientometrics
Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal, María Pilar Martínez-Ruiz
2015 J jnl
New service innovation success: Analyzing the influence of performance indicator nature.
Comput. Hum. Behav.
Ana Isabel Jiménez-Zarco, Inés González-González, María Pilar Martínez-Ruiz, Alicia Izquierdo Yusta
2015 J jnl
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation.
Int. J. Online Mark.
María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas
2014 J jnl
Statistical nonlinear analysis for reliable promotion decision-making.
Digit. Signal Process.
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
2012 — conf
Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test.
ICPRAM (2)
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
2012 J jnl
On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison.
Expert Syst. Appl.
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
2012 J jnl
On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications.
Expert Syst. Appl.
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez
2010 J jnl
Retail pricing decisions and product category competitive structure.
Decis. Support Syst.
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
2009 J jnl
Spatial mapping of price competition using logit-type market share models and store-level scanner-data.
J. Oper. Res. Soc.
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
2009 — conf
Success Factors in IT-Innovative Product Companies: A Conceptual Framework.
WSKS (2)
Enric Serradell-López, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz
2009 J jnl
Using store level scanner data to improve category management decisions: Developing positioning maps.
Eur. J. Oper. Res.
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals