Mark A. Rosso

12 papers A 1Journal 4Unranked 6
YearRankTypeTitle / Venue / Authors
2015 — conf
User preferences of software documentation genres.
SIGDOC
Ralph H. Earle, Mark A. Rosso, Kathryn E. Alexander
2011 — ch.
Identification of Web Genres by User Warrant.
Genres on the Web
Mark A. Rosso, Stephanie W. Haas
2010 J jnl
Brand Names as Keywords in Sponsored Search Advertising.
Commun. Assoc. Inf. Syst.
Mark A. Rosso, Bernard J. Jansen
2010 — conf
Smart marketing or bait & switch: competitors' brands as keywords in online advertising.
WICOW
Mark A. Rosso, Bernard J. Jansen
2009 J jnl
Using Google AdWords in the MBA MIS Course.
J. Inf. Syst. Educ.
Mark A. Rosso, Marilyn McClelland, Bernard J. Jansen, Sundar W. Fleming
2008 — conf
The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search.
ASIST
Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor
2008 J jnl
User-based identification of Web genres.
J. Assoc. Inf. Sci. Technol.
Mark A. Rosso
2007 — conf
Towards the use of genre to improve search in digital libraries: Where do we go from here?
ASIST
Mark A. Rosso, Stephanie W. Haas, Andrew Dillon, Barbara H. Kwasnik, Marina Santini, Elaine Toms
2005 — conf
Genre as Web search descriptor.
ASIST
Mark A. Rosso
2005 J jnl
What Type of Page is This? Genre as Web Descriptor.
Bull. IEEE Tech. Comm. Digit. Libr.
Mark A. Rosso
2005 — conf
What type of page is this?: genre as web descriptor.
JCDL
Mark A. Rosso
1984 A conf
Computer science learning at pre-college ages.
SIGCSE
Mark A. Rosso, Kevin W. Bowyer