Manuela López

11 papers Misc 1Journal 9Unranked 1
YearRankTypeTitle / Venue / Authors
2025 J jnl
Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach.
Simul.
Oswaldo Terán, Paul Leger, Manuela López
2025 J jnl
In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement.
Internet Res.
Ahmad Aljarah, Blend Ibrahim, Manuela López
2023 J jnl
Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach.
J. Simulation
Oswaldo Terán, Paul Leger, Manuela López
2023 J jnl
The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach.
IEEE Trans. Prof. Commun.
Manuela López, Carmen Hidalgo-Alcázar, Paul Leger
2020 J jnl
Intentional vs. unintentional influences of social media friends.
Electron. Commer. Res. Appl.
Maria Sicilia, Mariola Palazon, Manuela López
2019 J jnl
Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust.
J. Theor. Appl. Electron. Commer. Res.
Yusimi Rodriguez-Ricardo, Maria Sicilia, Manuela López
2018 Misc conf
Using an agent-based model to measure the message repetition effect on Twitter.
SAC
Paul Leger, Carmen Hidalgo-Alcázar, Manuela López
2017 J jnl
"Click like if you like it": the effect of directional posts on social network sites.
Online Inf. Rev.
Manuela López, Maria Sicilia, Peeter W. J. Verlegh
2017 J jnl
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness.
Internet Res.
Manuela López, Maria Sicilia, Alberto Alejandro Moyeda-Carabaza
2015 — conf
An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns.
BICT
Paul Leger, Manuela López, Carmen Hidalgo-Alcázar, Hiroaki Fukuda
2014 J jnl
Determinants of E-WOM Influence: The Role of Consumers' Internet Experience.
J. Theor. Appl. Electron. Commer. Res.
Manuela López, Maria Sicilia