Manuel José Serra da Fonseca

12 papers Journal 2Unranked 10
YearRankTypeTitle / Venue / Authors
2023 — conf
ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022.
WorldCIST (4)
Daniel Ladeira de Araújo, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, José Gabriel Andrade
2023 — conf
Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo.
WorldCIST (4)
Mariia Popova, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, José Gabriel Andrade
2023 — conf
Integrating Online and Offline Distribution Strategies - A Portuguese Case Study.
WorldCIST (4)
Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca
2023 — conf
Marketing Plan for an Online Business: A Case Study.
WorldCIST (4)
Yuri Souza, Manuel José Serra da Fonseca, Sofia Cardim
2023 — conf
The City Makes Its Mark in a Review on Digital Communication and Citizenship.
WorldCIST (4)
José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca
2023 — conf
The Influence of In-Store Music on the Consumer's Shopping Experience.
WorldCIST (4)
Manuel Sousa Pereira, António Cardoso, Manuel José Serra da Fonseca, Joana Borges, Bruno Pereira, Tatiana Carvalho
2022 — conf
Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention.
WorldCIST (3)
Joana Tavares, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, Andreia Teixeira
2022 — conf
Search Engine Optimization (SEO) for a Company Website: A Case Study.
WorldCIST (3)
Jorge Esparteiro Garcia, Rui Lima, Manuel José Serra da Fonseca
2021 — conf
Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers - An Exploratory Approach.
ICITS (2)
Ana Silva, Manuel José Serra da Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira
2021 — conf
The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention.
ICITS (2)
Bárbara Bazan, Manuel José Serra da Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira
2016 J jnl
Can information be spread as a virus? Viral Marketing as epidemiological model.
CoRR
Helena Sofia Rodrigues, Manuel José Serra da Fonseca
2015 J jnl
Viral marketing as epidemiological model.
CoRR
Helena Sofia Rodrigues, Manuel José Serra da Fonseca