Malaika Brengman

13 papers Journal 10Unranked 3
YearRankTypeTitle / Venue / Authors
2025 J jnl
Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imagery.
Electron. Mark.
Maaike Ven, Lieve Doucé, Kim Willems, Felitsa Rademakers, Malaika Brengman, Philippine Louail
2023 J jnl
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Electron. Commer. Res.
Johan Hellemans, Kim Willems, Malaika Brengman
2019 J jnl
Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership.
Virtual Real.
Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
2019 J jnl
Cultural congruence of websites: conscious, unconscious or coincidental? The case of Honda Cars.
Inf. Res.
Femke Vyncke, Leo Van Hove, Malaika Brengman
2019 J jnl
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.
Virtual Real.
Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
2018 — conf
Humanoid Robot Pepper at a Belgian Chocolate Shop.
HRI (Companion)
Laurens De Gauquier, Hoang-Long Cao, Pablo Gómez Esteban, Albert De Beir, Stephanie van de Sanden, Kim Willems, Malaika Brengman, Bram Vanderborght
2017 J jnl
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.
Comput. Hum. Behav.
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
2017 J jnl
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.
Virtual Real.
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
2014 J jnl
A motivation-based typology of social virtual world users.
Comput. Hum. Behav.
Diana Hassouneh, Malaika Brengman
2014 J jnl
An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants.
Electron. Commer. Res.
Farhod Pulatovich Karimov, Malaika Brengman
2011 J jnl
Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions.
Int. J. E Entrepreneurship Innov.
Farhod Pulatovich Karimov, Malaika Brengman
2007 — conf
Voids in the Current CRM Literature: Academic Literature Review and Classification (2000-2005).
HICSS
Kristel Paulissen, Koen Milis, Malaika Brengman, Jerry Fjermestad, Nicholas C. Romano Jr.
2005 — conf
Customer Relationship Management Systems Research: Voids in the Current Literature.
AMCIS
Kristel Paulissen, Koen Milis, Malaika Brengman