Luis F. Martinez

11 papers Journal 11
YearRankTypeTitle / Venue / Authors
2025 J jnl
Digital nudging in e-commerce: empowering behavioral science with data science.
Electron. Commer. Res. Appl.
Philipp Brüggemann, Luis F. Martinez, Francisco José Martínez-López
2025 J jnl
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management.
Electron. Commer. Res.
David Lopez-Lopez, Miquel-Angel Plaza-Navas, Jose Torres-Pruñonosa, Luis F. Martinez
2025 J jnl
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors.
Electron. Commer. Res.
Philipp Brüggemann, Luis F. Martinez, Koen Pauwels
2024 J jnl
Introduction: online grocery shopping - current and future challenges and opportunities.
Electron. Commer. Res.
Philipp Brüggemann, Luis F. Martinez, Koen Pauwels, J. Christopher Westland
2024 J jnl
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior.
J. Theor. Appl. Electron. Commer. Res.
Natália Figueiredo, Bruno M. Ferreira, José Luís Abrantes, Luis F. Martinez
2023 J jnl
Introduction: Special Issue on digital marketing and eCommerce.
Electron. Commer. Res.
Luis F. Martinez, Francisco José Martínez-López, J. Christopher Westland
2023 J jnl
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry.
Electron. Commer. Res.
Duc Hoang, Sofia Kousi, Luis F. Martinez
2023 J jnl
The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector.
Electron. Commer. Res.
Katharina Klein, Luis F. Martinez
2022 J jnl
Online Grocery Shopping in Germany: Assessing the Impact of COVID-19.
J. Theor. Appl. Electron. Commer. Res.
Lisa M. Gruntkowski, Luis F. Martinez
2021 J jnl
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention.
Electron. Commer. Res. Appl.
Allison R. White, Luisa M. Martinez, Luis F. Martinez, Belén Rando
2019 J jnl
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials' online transactions.
Electron. Commer. Res.
Sofia Cardoso, Luis F. Martinez