Long Ma

17 papers Journal 10Unranked 7
YearRankTypeTitle / Venue / Authors
2025 J jnl
A longitudinal study on the lasting impact of Pandemic-induced online learning.
Educ. Inf. Technol.
Long Ma, Chei Sian Lee
2024 J jnl
A protective buffer or a double-edged sword? Investigating the effect of "parasocial guanxi" on consumers' complaint intention in live streaming commerce.
Comput. Hum. Behav.
Linlin Huang, Long Ma
2024 J jnl
Ego-networks, SNSs affordances, and personalities: understanding individuals' selfie posting on SNSs based on Actor-Network Theory.
Behav. Inf. Technol.
Long Ma, Lu Zheng
2023 J jnl
Leveraging MOOCs for learners in economically disadvantaged regions.
Educ. Inf. Technol.
Long Ma, Chei Sian Lee
2022 J jnl
Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach.
Electron. Commer. Res. Appl.
Long Ma, Wei Ou, Chei Sian Lee
2021 J jnl
Evaluating the effectiveness of blended learning using the ARCS model.
J. Comput. Assist. Learn.
Long Ma, Chei Sian Lee
2020 — conf
A Motivational Design Approach to Integrate MOOCs in Traditional Classrooms.
ICADL
Long Ma, Chei Sian Lee
2020 J jnl
Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters.
Online Inf. Rev.
Long Ma, Chei Sian Lee
2019 J jnl
Investigating the adoption of MOOCs: A technology-user-environment perspective.
J. Comput. Assist. Learn.
Long Ma, Chei Sian Lee
2017 — conf
Investigating the Use of MOOCs: An Innovation Adoption Perspective.
PACIS
Long Ma, Chei Sian Lee
2014 J jnl
Understanding news sharing in social media: An explanation from the diffusion of innovations theory.
Online Inf. Rev.
Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh
2013 — conf
Investigating influential factors influencing users to share news in social media: a diffusion of innovations perspective.
JCDL
Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh
2013 — conf
Understanding News Sharing in Social Media from the Diffusion of Innovations Perspective.
GreenCom/iThings/CPScom
Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh
2012 J jnl
News sharing in social media: The effect of gratifications and prior experience.
Comput. Hum. Behav.
Chei Sian Lee, Long Ma
2012 — conf
Sharing in Social News Websites: Examining the Influence of News Attributes and News Sharers.
ITNG
Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh
2011 — conf
That's news to me: the influence of perceived gratifications and personal experience on news sharing in social media.
JCDL
Long Ma, Chei Sian Lee, Dion Hoe-Lian Goh
2011 — conf
Why Do People Share News in Social Media?
AMT
Chei Sian Lee, Long Ma, Dion Hoe-Lian Goh