Liang Guo

16 papers Journal 16
YearRankTypeTitle / Venue / Authors
2025 J jnl
Designing Information to Engage Customers.
Manag. Sci.
Liang Guo
2025 J jnl
Selling Data to Marketers.
Manag. Sci.
Liang Guo
2024 J jnl
The Voice of Customers in Customization.
Manag. Sci.
Liang Guo
2024 J jnl
Unifying Procedure-Dependent Preference Reversals: Theory and Experiments.
Manag. Sci.
Liang Guo
2023 J jnl
"We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened.
Mark. Sci.
Liang Guo, Wendy Xu
2023 J jnl
Gathering Information Before Negotiation.
Manag. Sci.
Liang Guo
2023 J jnl
Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
Mark. Sci.
Liang Guo
2023 J jnl
The Mnemonomics of Contractual Screening.
Manag. Sci.
Liang Guo
2022 J jnl
Strategic Communication Before Price Haggling: A Tale of Two Orientations.
Mark. Sci.
Liang Guo
2022 J jnl
Testing the Role of Contextual Deliberation in the Compromise Effect.
Manag. Sci.
Liang Guo
2021 J jnl
Endogenous Evaluation and Sequential Search.
Mark. Sci.
Liang Guo
2021 J jnl
Partial Unraveling and Strategic Contract Timing.
Manag. Sci.
Liang Guo
2021 J jnl
Prepurchase Information Acquisition and Credible Advertising.
Manag. Sci.
Pedro M. Gardete, Liang Guo
2020 J jnl
Anticipatory Consumptions.
Manag. Sci.
Liang Guo
2020 J jnl
Upstream Exploitation and Strategic Disclosure.
Mark. Sci.
Liang Guo
2018 J jnl
Capacity Sharing Between Competitors.
Manag. Sci.
Liang Guo, Xiaole Wu