Lea Katharina Müller

11 papers C 2Unranked 9
YearRankTypeTitle / Venue / Authors
2019 — conf
Chatbot Acceptance: A Latent Profile Analysis on Individuals' Trust in Conversational Agents.
SIGMIS-CPR
Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel, Heinrich Graser
2019 — conf
Conversational Agents in Healthcare: Using QCA to Explain Patients' Resistance to Chatbots for Medication.
CONVERSATIONS
Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel
2019 — conf
Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media.
HICSS
Jens Mattke, Lea Katharina Müller, Christian Maier
2018 — conf
#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention.
AMCIS
Lea Katharina Müller, Jens Mattke, Christian Maier
2018 — conf
Avoidance of Social Media Advertising: A Latent Profile Analysis.
SIGMIS-CPR
Jens Mattke, Lea Katharina Müller, Christian Maier, Heinrich Graser
2018 — conf
Online Advertising Research through the Ad Delivery Process: A Literature Review.
SIGMIS-CPR
Lea Katharina Müller, Jens Mattke, Christian Maier
2018 — conf
Transforming Online Advertising: A User Centric Approach to Bridge the Gap.
SIGMIS-CPR
Lea Katharina Müller
2018 C conf
Typology of User Resistance Behavior: A Study Explaining Why Individuals Resist Using Bitcoin.
ICIS
Jens Mattke, Christian Maier, Lea Katharina Müller, Tim Weitzel
2018 — conf
Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study.
ECIS
Jens Mattke, Lea Katharina Müller, Christian Maier
2017 C conf
The Curse of Mobile Marketing: A Mixed Methods Study on Individuals' Switch to Mobile Ad Blockers.
ICIS
Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel
2017 — conf
Why do individuals block online ads? An explorative study to explain the use of ad blockers.
AMCIS
Jens Mattke, Lea Katharina Müller, Christian Maier