Kenneth C. Wilbur

14 papers Journal 14
YearRankTypeTitle / Venue / Authors
2022 J jnl
Editorial: Next Steps for
Mark. Sci.
Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
2022 J jnl
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift.
Mark. Sci.
Matthew McGranaghan, Jura Liaukonyte, Kenneth C. Wilbur
2020 J jnl
Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry.
Manag. Sci.
Mingyu Joo, Dinesh K. Gauri, Kenneth C. Wilbur
2019 J jnl
Lead Offer Spillovers.
Mark. Sci.
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, Kenneth C. Wilbur
2018 J jnl
Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples.
Manag. Sci.
Linli Xu, Jorge M. Silva-Risso, Kenneth C. Wilbur
2015 J jnl
Television Advertising and Online Shopping.
Mark. Sci.
Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur
2014 J jnl
Market-based measures of viewpoint diversity.
Inf. Econ. Policy
Adam D. Rennhoff, Kenneth C. Wilbur
2014 J jnl
Price Advertising by Manufacturers and Dealers.
Manag. Sci.
Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge M. Silva-Risso
2014 J jnl
Television Advertising and Online Search.
Manag. Sci.
Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill, Yi Zhu
2013 J jnl
Correcting Audience Externalities in Television Advertising.
Mark. Sci.
Kenneth C. Wilbur, Linli Xu, David Kempe
2012 J jnl
Local media ownership and media quality.
Inf. Econ. Policy
Adam D. Rennhoff, Kenneth C. Wilbur
2011 J jnl
Hybrid Advertising Auctions.
Mark. Sci.
Yi Zhu, Kenneth C. Wilbur
2009 J jnl
Click Fraud.
Mark. Sci.
Kenneth C. Wilbur, Yi Zhu
2008 J jnl
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
Mark. Sci.
Kenneth C. Wilbur