Kenneth C. C. Yang

12 papers Journal 11
YearRankTypeTitle / Venue / Authors
2019 — ch.
Integrating Virtual Reality and Augmented Reality into Advertising Campaigns: History, Technology, and Future Trends.
Encyclopedia of Computer Graphics and Games
Kenneth C. C. Yang, Yowei Kang
2018 J jnl
Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions.
Int. J. Technol. Educ. Mark.
Kenneth C. C. Yang, Yowei Kang
2011 J jnl
The aborted Green dam-youth escort censor-ware project in China: A case study of emerging civic participation in China's internet policy-making process.
Telematics Informatics
Kenneth C. C. Yang
2010 J jnl
Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective.
Telematics Informatics
Sandra Soroa-Koury, Kenneth C. C. Yang
2007 J jnl
A comparative study of Internet regulatory policies in the Greater China Region: Emerging regulatory models and issues in China, Hong-Kong SAR, and Taiwan.
Telematics Informatics
Kenneth C. C. Yang
2007 J jnl
Factors influencing Internet users' perceived credibility of news-related blogs in Taiwan.
Telematics Informatics
Kenneth C. C. Yang
2006 J jnl
Exploring factors influencing Internet users' adoption of Internet television in Taiwan.
First Monday
Kenneth C. C. Yang, Yowei Kang
2006 J jnl
The influence of humanlike navigation interface on users' responses to Internet advertising.
Telematics Informatics
Kenneth C. C. Yang
2005 J jnl
Consumers' attitudes toward regulation of internet auction sites: A third-person effect perspective.
Internet Res.
Kenneth C. C. Yang
2005 J jnl
Exploring factors affecting the adoption of mobile commerce in Singapore.
Telematics Informatics
Kenneth C. C. Yang
2004 J jnl
Effects of Consumer Motives on Search Behavior Using Internet Advertising.
Cyberpsychology Behav. Soc. Netw.
Kenneth C. C. Yang
2004 J jnl
Information Technologies and Global Politics, James N. Rosenau and J.P. Singh (eds.); Albany, NY: State University of New York Press, 2002, 312 pages, ISBN 0-7914-5204-2.
Telematics Informatics
Kenneth C. C. Yang