John H. Roberts

13 papers Journal 11
YearRankTypeTitle / Venue / Authors
2025 J jnl
The Legacy of John Little for Marketing Science.
Mark. Sci.
Fred M. Feinberg, John R. Hauser, John H. Roberts, Juanjuan Zhang
2020 J jnl
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
Mark. Sci.
André Bonfrer, Pradeep K. Chintagunta, John H. Roberts, David Corkindale
2020 J jnl
Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition.
Mark. Sci.
John H. Roberts
2018 J jnl
Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition.
Mark. Sci.
John H. Roberts
2015 J jnl
Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.
Mark. Sci.
Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan
2013 J jnl
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.
Mark. Sci.
Gary L. Lilien, John H. Roberts, Venkatesh Shankar
2012 J jnl
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects.
Mark. Sci.
Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie
2011 J jnl
Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
Mark. Sci.
Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson
2010 — ch.
Soft Computing Methods in Marketing: Phenomena and Management Problems.
Marketing Intelligent Systems Using Soft Computing
John H. Roberts
2009 J jnl
2007 ISMS Practice Prize Competition - Special Section Introduction.
Mark. Sci.
John H. Roberts, Gary L. Lilien
2008 J jnl
2006 ISMS Practice Prize Competition - Special Section Introduction.
Mark. Sci.
John H. Roberts, Gary L. Lilien
1993 — ch.
Chapter 2 Explanatory and predictive models of consumer behavior.
Marketing
John H. Roberts, Gary L. Lilien
1988 J jnl
Phase-difference distribution for a narrow-band non-Gaussian noise and related statistics.
IEEE Trans. Inf. Theory
John H. Roberts