John D. C. Little

16 papers Journal 15Unranked 1
YearRankTypeTitle / Venue / Authors
2015 J jnl
Obituary John F. Nash Jr.
Int. Trans. Oper. Res.
John D. C. Little
2011 J jnl
OR FORUM - Little's Law as Viewed on Its 50th Anniversary.
Oper. Res.
John D. C. Little
2008 J jnl
A Logit Model of Brand Choice Calibrated on Scanner Data.
Mark. Sci.
Peter M. Guadagni, John D. C. Little
2008 J jnl
Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective.
Mark. Sci.
Peter M. Guadagni, John D. C. Little
2004 J jnl
Comments on "Models and Managers: The Concept of a Decision Calculus".
Manag. Sci.
John D. C. Little
2004 J jnl
Models and Managers: The Concept of a Decision Calculus.
Manag. Sci.
John D. C. Little
2002 J jnl
Philip M. Morse and the Beginnings.
Oper. Res.
John D. C. Little
1991 J jnl
Operations Research in Industry: New Opportunities in a Changing World.
Oper. Res.
John D. C. Little
1979 J jnl
Feature Article - Aggregate Advertising Models: The State of the Art.
Oper. Res.
John D. C. Little
1975 J jnl
BRANDAID: A Marketing-Mix Model, Part 1: Structure.
Oper. Res.
John D. C. Little
1975 J jnl
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study.
Oper. Res.
John D. C. Little
1969 J jnl
A Media Planning Calculus.
Oper. Res.
John D. C. Little, Leonard M. Lodish
1968 — conf
MEDIAC: an on-line media planning system.
AFIPS Fall Joint Computing Conference (1)
Leonard M. Lodish, John D. C. Little
1966 J jnl
A Model of Adaptive Control of Promotional Spending.
Oper. Res.
John D. C. Little
1966 J jnl
The Synchronization of Traffic Signals by Mixed-Integer Linear Programming.
Oper. Res.
John D. C. Little
1955 J jnl
The Use of Storage Water in a Hydroelectric System.
Oper. Res.
John D. C. Little