Joel Barajas

18 papers A* 2A 4C 1Journal 1Unranked 10
YearRankTypeTitle / Venue / Authors
2022 — conf
Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.
ECIR (2)
Joel Barajas, Narayan Bhamidipati, James G. Shanahan
2021 A* conf
Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs.
WWW
Joel Barajas, Narayan Bhamidipati
2021 A* conf
Online Advertising Incrementality Testing And Experimentation: Industry Practical Lessons.
KDD
Joel Barajas, Narayan Bhamidipati, James G. Shanahan
2021 A conf
Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges.
CIKM
Joel Barajas, Narayan Bhamidipati, James G. Shanahan
2016 J jnl
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces.
Mark. Sci.
Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores
2015 A conf
Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach.
SDM
Joel Barajas, Ram Akella, Aaron Flores, Marius Holtan
2015 — conf
Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data.
WWW (Companion Volume)
Joel Barajas, Ram Akella, Marius Holtan
2013 — conf
Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach.
WWW (Companion Volume)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
2012 A conf
Dynamic effects of ad impressions on commercial actions in display advertising.
CIKM
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
2012 — conf
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns.
WWW (Companion Volume)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
2012 — conf
Marketing campaign evaluation in targeted display advertising.
AdKDD@KDD
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei
2012 — conf
Measuring dynamic effects of display advertising in the absence of user tracking information.
AdKDD@KDD
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei
2012 A conf
The generalized dirichlet distribution in enhanced topic detection.
CIKM
Karla L. Caballero Espinosa, Joel Barajas, Ram Akella
2011 — conf
Measuring the effectiveness of display advertising: a time series approach.
WWW (Companion Volume)
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null
2009 — conf
Knowledge sciences in services automation: Integration models and perspectives for service centers.
CASE
Ram Akella, Zuobing Xu, Joel Barajas, Karla L. Caballero Espinosa
2007 — conf
Reconstructing ivus images for an accurate tissue classification.
VISAPP (Special Sessions)
Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Josefina Mauri, Petia Radeva
2006 C conf
In-Vivo IVUS Tissue Classification: A Comparison Between RF Signal Analysis and Reconstructed Images.
CIARP
Karla L. Caballero Espinosa, Joel Barajas, Oriol Pujol, Neus Salvatella, Petia Radeva
2005 — conf
Angle Images using Gabor Filters in Cardiac Tagged MRI.
CCIA
Joel Barajas, Jaume Garcia-Barnes, Francesc Carreras, Sandra Pujadas, Petia Radeva