Hoon Seok Choi

16 papers C 1Journal 12Unranked 3
YearRankTypeTitle / Venue / Authors
2026 J jnl
Apple doesn't fall far from the tree: Effect of extrinsic factors of online reviews on predicting useless reviews.
Electron. Commer. Res.
Hoon Seok Choi
2026 J jnl
Effect of corporate reputation and coopetitive branding strategy on digital products sales: Evidence from digital video game industry.
Int. J. Inf. Manag.
Hoon Seok Choi, Emmanuel W. Ayaburi
2025 J jnl
What makes video gaming productive or addictive? Differential effect of self-determined motivation and need frustration on adolescents' video gaming.
Inf. Manag.
Hoon Seok Choi, Eui Jun Jeong, Dan J. Kim
2025 J jnl
When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform.
Electron. Commer. Res.
Hoon Seok Choi, Steven Leon
2024 J jnl
Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data.
Eur. J. Inf. Syst.
Hoon Seok Choi
2022 J jnl
An empirical analysis of experienced reviewers in online communities: what, how, and why to review.
Electron. Mark.
Hoon Seok Choi, Michele Maasberg
2022 J jnl
Different Perspectives on BDA Usage by Management Levels.
J. Comput. Inf. Syst.
Hoon Seok Choi, Shin-Yuan Hung, Cheng-Yung Peng, Charlie C. Chen
2022 J jnl
Risk Taking Behaviors Using Public Wi-Fi™.
Inf. Syst. Frontiers
Hoon Seok Choi, Darrell Carpenter, Myung S. Ko
2021 J jnl
A holistic framework to examine the impact of user, organizational and data factors on the use of big data analytics systems.
Inf. Res.
Shin-Yuan Hung, Charlie C. Chen, Hoon Seok Choi, Peter Ractham
2020 J jnl
An empirical investigation of online review helpfulness: A big data perspective.
Decis. Support Syst.
Hoon Seok Choi, Steven Leon
2018 J jnl
The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation.
Decis. Support Syst.
Hoon Seok Choi, Myung S. Ko, Dawn Medlin, Charlie Chen
2015 — conf
Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study.
HICSS
Hoon Seok Choi
2014 J jnl
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play.
J. Manag. Inf. Syst.
Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi
2013 — conf
Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective.
AMCIS
Hoon Seok Choi, Darrell Carpenter
2013 — conf
Minimizing Conformity in Focus Group for Software Development.
AMCIS
Hoon Seok Choi, Jan Clark
2012 C conf
An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market.
ICIS
Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi