Heng Zhang

12 papers A* 2Journal 10
YearRankTypeTitle / Venue / Authors
2025 J jnl
Optimizing Offline Product Design and Online Assortment Policy: Measuring the Relative Impact of Each Decision.
Manag. Sci.
Mengxin Wang, Heng Zhang, Paat Rusmevichientong, Max Shen
2024 J jnl
Content Promotion for Online Content Platforms with the Diffusion Effect.
Manuf. Serv. Oper. Manag.
Yunduan Lin, Mengxin Wang, Heng Zhang, Renyu Zhang, Zuo-Jun Max Shen
2024 J jnl
Large Language Models for Market Research: A Data-augmentation Approach.
CoRR
Mengxin Wang, Dennis J. Zhang, Heng Zhang
2024 A* conf
Nonprogressive Diffusion on Social Networks: Approximation and Applications.
EC
Yunduan Lin, Heng Zhang, Renyu Zhang, Zuo-Jun Max Shen
2024 J jnl
Product Service Outsourcing: Impact of Environment Uncertainty and Partial Observability.
Manuf. Serv. Oper. Manag.
Yimin Wang, Mei Li, Ning Ma, Heng Zhang
2023 J jnl
Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments.
Manag. Sci.
Zikun Ye, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Xin Chen, Zhiwei Xu
2023 A* conf
Deep Learning Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence.
EC
Zikun Ye, Zhiqi Zhang, Dennis J. Zhang, Heng Zhang, Renyu Zhang
2023 J jnl
Multiproduct pricing under the multinomial logit model with local network effects.
Decis. Sci.
Mohan Gopalakrishnan, Heng Zhang, Zhiqi Zhang
2023 J jnl
The Impact of Social Nudges on User-Generated Content for Social Network Platforms.
Manag. Sci.
Zhiyu Zeng, Hengchen Dai, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Zhiwei Xu, Zuo-Jun Max Shen
2020 J jnl
Assortment Optimization Under the Paired Combinatorial Logit Model.
Oper. Res.
Heng Zhang, Paat Rusmevichientong, Huseyin Topaloglu
2020 J jnl
Position Ranking and Auctions for Online Marketplaces.
Manag. Sci.
Leon Yang Chu, Hamid Nazerzadeh, Heng Zhang
2018 J jnl
Technical Note - Multiproduct Pricing Under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters.
Oper. Res.
Heng Zhang, Paat Rusmevichientong, Huseyin Topaloglu