Harikesh S. Nair

19 papers A* 3Journal 16
YearRankTypeTitle / Venue / Authors
2025 J jnl
Online Causal Inference for Advertising in Real-Time Bidding Auctions.
Mark. Sci.
Caio Waisman, Harikesh S. Nair, Carlos Carrion
2025 J jnl
Parallel Experimentation and Competitive Interference on Online Advertising Platforms.
Mark. Sci.
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin
2024 J jnl
Advertising as Information for Ranking E-Commerce Search Listings.
Mark. Sci.
Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
2023 A* conf
Blending Advertising with Organic Content in E-commerce via Virtual Bids.
AAAI
Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Peiqin Gu, Xiliang Lin, Wenlong Chen, Junsheng Jin, Fanan Zhu, Changping Peng, Yongjun Bao, Zhangang Lin, Weipeng Yan, Jingping Shao
2022 J jnl
Advertising Media and Target Audience Optimization via High-dimensional Bandits.
CoRR
Wenjia Ba, J. Michael Harrison, Harikesh S. Nair
2021 J jnl
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach.
CoRR
Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Xiliang Lin, Wenlong Chen, Qiyu Hu, Changping Peng, Yongjun Bao, Weipeng Yan
2021 A* conf
Comparison Lift: Bandit-based Experimentation System for Online Advertising.
AAAI
Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan
2020 J jnl
Comparison Lift: Bandit-based Experimentation System for Online Advertising.
CoRR
Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan
2020 A* conf
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments.
AAAI
Tong Geng, Xiliang Lin, Harikesh S. Nair
2020 J jnl
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.
Mark. Sci.
Navdeep S. Sahni, Harikesh S. Nair
2019 J jnl
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network.
CoRR
Ruihuan Du, Yu Zhong, Harikesh S. Nair, Bo Cui, Ruyang Shou
2019 J jnl
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments.
CoRR
Tong Geng, Xiliang Lin, Harikesh S. Nair
2019 J jnl
Online Inference for Advertising Auctions.
CoRR
Caio Waisman, Harikesh S. Nair, Carlos Carrion, Nan Xu
2018 J jnl
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook.
Manag. Sci.
Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair
2017 J jnl
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.
Mark. Sci.
Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya
2013 J jnl
Social Ties and User-Generated Content: Evidence from an Online Social Network.
Manag. Sci.
Scott K. Shriver, Harikesh S. Nair, Reto Hofstetter
2011 J jnl
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.
Mark. Sci.
Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan
2011 J jnl
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing.
Mark. Sci.
Pradeep K. Chintagunta, Harikesh S. Nair
2010 J jnl
Retail Competition and the Dynamics of Demand for Tied Goods.
Mark. Sci.
Wesley R. Hartmann, Harikesh S. Nair