Hani I. Mesak

20 papers Journal 20
YearRankTypeTitle / Venue / Authors
2024 J jnl
On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection.
IEEE Trans. Engineering Management
Hani I. Mesak, C. Patrick Scott, Abdullahel Bari
2024 J jnl
Optimal Single-Period Product Allocation Under Uncertain Demand in a Prioritized Multisegment Market for a Monopolistic Retailer.
IEEE Trans. Engineering Management
Hani I. Mesak, Hongkai Zhang, Jiehui Ma, Robert M. Pullis
2020 J jnl
An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies.
Inf. Manag.
Hani I. Mesak, Sabinah Wanjugu, Rob Blackstock
2020 J jnl
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach.
Eur. J. Oper. Res.
Hani I. Mesak, Abdullahel Bari, T. Selwyn Ellis
2017 J jnl
A dynamic marketing-operations interface model of new product updates.
Eur. J. Oper. Res.
R. Samuel Sale, Hani I. Mesak, R. Anthony Inman
2015 J jnl
On modeling the advertising-operations interface under asymmetric competition.
Eur. J. Oper. Res.
Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing, Fei Han
2011 J jnl
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption.
Eur. J. Oper. Res.
Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus
2010 J jnl
On optimal service capacity allocation policy in an advance selling environment in continuous time.
Eur. J. Oper. Res.
Hani I. Mesak, Hongkai Zhang, Joe M. Pullis
2010 J jnl
Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry.
J. Oper. Res. Soc.
Hongkai Zhang, Hani I. Mesak
2009 J jnl
On the superiority of pulsing under a concave advertising market potential function.
Eur. J. Oper. Res.
Hani I. Mesak, T. Selwyn Ellis
2003 J jnl
On deriving and validating comparative statics of a symmetric model of advertising competition.
Comput. Oper. Res.
Hani I. Mesak
2002 J jnl
On the impact of initial performance on the effectiveness of advertising pulsation policies.
J. Oper. Res. Soc.
Hani I. Mesak
2001 J jnl
Optimal advertising pulsation policies: a dynamic programming approach.
J. Oper. Res. Soc.
Hani I. Mesak, Hongkai Zhang
1999 J jnl
Hybrid subgames and copycat games in a pulsing model of advertising competition.
J. Oper. Res. Soc.
Hani I. Mesak, James A. Calloway
1999 J jnl
On the generalizability of advertising pulsation monopoly results to an oligopoly.
Eur. J. Oper. Res.
Hani I. Mesak
1998 J jnl
Changing market conditions and advertising strategies: theory and evidence.
J. Oper. Res. Soc.
Hani I. Mesak, A. F. Darrat
1998 J jnl
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models.
J. Oper. Res. Soc.
Hani I. Mesak, Thomas L. Means
1996 J jnl
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results.
Comput. Oper. Res.
Hani I. Mesak
1990 J jnl
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations.
Comput. Oper. Res.
Hani I. Mesak
1985 J jnl
On optimum advertising pulsing decisions in a non-stationary market.
Comput. Oper. Res.
Hani I. Mesak