Gary L. Lilien

19 papers Journal 15
YearRankTypeTitle / Venue / Authors
2020 J jnl
Editorial: A Retrospective from the Editors-in-Chief on the History of
INFORMS J. Appl. Anal.
Gary L. Lilien, Frederic H. Murphy, Terry P. Harrison, Jeffrey D. Camm, Srinivas Bollapragada, Michael F. Gorman
2013 J jnl
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.
Mark. Sci.
Gary L. Lilien, John H. Roberts, Venkatesh Shankar
2012 J jnl
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.
Mark. Sci.
Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman
2012 J jnl
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release.
Mark. Sci.
Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien
2010 J jnl
Prediction Markets as institutional forecasting support systems.
Decis. Support Syst.
Gerrit H. van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera
2009 J jnl
2007 ISMS Practice Prize Competition - Special Section Introduction.
Mark. Sci.
John H. Roberts, Gary L. Lilien
2009 J jnl
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations.
Inf. Syst. Res.
Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen
2008 J jnl
2006 ISMS Practice Prize Competition - Special Section Introduction.
Mark. Sci.
John H. Roberts, Gary L. Lilien
2008 J jnl
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids.
Mark. Sci.
Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien
2008 J jnl
The Ombudsman: Who's at Fawlt at Fawlty Towers? Commentaries on the Citation Dilemma.
Interfaces
Gary L. Lilien
2006 J jnl
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems.
Manag. Sci.
Rajdeep Grewal, Gary L. Lilien, Girish Mallapragada
2004 J jnl
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception.
Inf. Syst. Res.
Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke
2002 J jnl
Performance Assessment of the Lead User Idea-Generation Process for New Product Development.
Manag. Sci.
Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack, Eric von Hippel
2001 J jnl
The Marketing Engineering Imperative: Introduction to the Special Issue.
Interfaces
Gary L. Lilien, Arvind Rangaswamy
1993 — ch.
Chapter 1 Mathematical marketing models: Some historical perspectives and future projections.
Marketing
Jehoshua Eliashberg, Gary L. Lilien
1993 — ch.
Chapter 17 Marketing strategy models.
Marketing
Yoram (Jerry) Wind, Gary L. Lilien
1993 — ch.
Chapter 2 Explanatory and predictive models of consumer behavior.
Marketing
John H. Roberts, Gary L. Lilien
1993 — ch.
Preface.
Marketing
Jehoshua Eliashberg, Gary L. Lilien
1976 J jnl
A Model for Allocating Retail Outlet Building Resources across Market Areas.
Oper. Res.
Gary L. Lilien, Ambar G. Rao