Fangfang Hou

23 papers C 2Journal 9Unranked 12
YearRankTypeTitle / Venue / Authors
2026 J jnl
Unraveling the dark side of Danmaku: The effects of aggressive Danmaku and original work's attributes on condensed clips' performance.
Decis. Support Syst.
Bingqing Xiong, Fangfang Hou, Chee-Wee Tan, Hao Liu
2025 J jnl
Streaming together: Unraveling social experiences in social live streaming services.
Inf. Manag.
Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee-Loong Chong
2024 C conf
The Role of Complementary Innovations: Releasing Strategy of DLCs on Digital Game Platforms.
ICIS
Teng Ma, Fang Cao, Mengyao Fu, Fangfang Hou, Zhengzhi Guan, Chee-Wee Tan
2024 J jnl
The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis.
Internet Res.
Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee-Loong Chong, Chee Wei Phang
2024 J jnl
Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA.
Inf. Syst. J.
Teng Ma, Yue Cheng, Zhengzhi Guan, Boying Li, Fangfang Hou, Eric Tze Kuan Lim
2024 — conf
Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences.
PACIS
Zongyuan Shao, Fangfang Hou, Boying Li, Zhengzhi Guan
2023 — conf
Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction.
PACIS
Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2023 J jnl
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding.
Inf. Technol. People
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2022 — conf
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media.
PACIS
Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong, Jason Bennett Thatcher
2022 J jnl
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model.
Inf. Syst. J.
Zhengzhi Guan, Fangfang Hou, Boying Li, Chee Wei Phang, Alain Yee-Loong Chong
2020 — conf
Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective.
PACIS
Zhengzhi Guan, Fangfang Hou, Boying Li, Zhao Cai, Alain Yee-Loong Chong, Eric T. K. Lim, Chee-Wee Tan
2020 J jnl
Factors influencing people's continuous watching intention and consumption intention in live streaming.
Internet Res.
Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee-Loong Chong
2020 — conf
Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience.
PACIS
Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Alain Yee-Loong Chong
2020 — conf
Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: Flow Theory and Swift Guanxi.
ECIS
Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong
2019 — conf
How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness.
PACIS
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2019 C conf
What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment.
ICIS
Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong, Chee Wei David Phang
2019 J jnl
What determines customers' continuance intention of FinTech? Evidence from YuEbao.
Ind. Manag. Data Syst.
Zhenning Wang, Zhengzhi (Gordon) Guan, Fangfang Hou, Boying Li, Wangyue Zhou
2018 — conf
Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress.
CONF-IRM
Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong
2018 — conf
What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow.
PACIS
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2017 — conf
Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability.
PACIS
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, Xiaodie Pu
2017 — conf
The Effect of Region-specific Institutions and Firm-specific Resources on Firm's Innovativeness in China.
PACIS
Fangfang Hou
2016 — conf
Factors determining a Firm's Innovativeness: an Empirical Study of Chinese E-Commerce Industry.
PACIS
Fangfang Hou, Alain Yee-Loong Chong, Boying Li
2016 J jnl
Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms.
Ind. Manag. Data Syst.
HaiJun Bao, Boying Li, Jiaying Shen, Fangfang Hou