Fangfang Hou - RankMe

23 papers C 2Journal 9Unranked 12

Year	Rank	Type	Title / Venue / Authors
2026	J	`jnl`	Unraveling the dark side of Danmaku: The effects of aggressive Danmaku and original work's attributes on condensed clips' performance. Decis. Support Syst. Bingqing Xiong, Fangfang Hou, Chee-Wee Tan, Hao Liu
2025	J	`jnl`	Streaming together: Unraveling social experiences in social live streaming services. Inf. Manag. Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee-Loong Chong
2024	C	`conf`	The Role of Complementary Innovations: Releasing Strategy of DLCs on Digital Game Platforms. ICIS Teng Ma, Fang Cao, Mengyao Fu, Fangfang Hou, Zhengzhi Guan, Chee-Wee Tan
2024	J	`jnl`	The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis. Internet Res. Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee-Loong Chong, Chee Wei Phang
2024	J	`jnl`	Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA. Inf. Syst. J. Teng Ma, Yue Cheng, Zhengzhi Guan, Boying Li, Fangfang Hou, Eric Tze Kuan Lim
2024	—	`conf`	Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences. PACIS Zongyuan Shao, Fangfang Hou, Boying Li, Zhengzhi Guan
2023	—	`conf`	Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction. PACIS Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2023	J	`jnl`	The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding. Inf. Technol. People Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2022	—	`conf`	A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media. PACIS Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong, Jason Bennett Thatcher
2022	J	`jnl`	What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. Inf. Syst. J. Zhengzhi Guan, Fangfang Hou, Boying Li, Chee Wei Phang, Alain Yee-Loong Chong
2020	—	`conf`	Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective. PACIS Zhengzhi Guan, Fangfang Hou, Boying Li, Zhao Cai, Alain Yee-Loong Chong, Eric T. K. Lim, Chee-Wee Tan
2020	J	`jnl`	Factors influencing people's continuous watching intention and consumption intention in live streaming. Internet Res. Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee-Loong Chong
2020	—	`conf`	Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. PACIS Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Alain Yee-Loong Chong
2020	—	`conf`	Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: Flow Theory and Swift Guanxi. ECIS Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong
2019	—	`conf`	How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness. PACIS Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2019	C	`conf`	What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. ICIS Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong, Chee Wei David Phang
2019	J	`jnl`	What determines customers' continuance intention of FinTech? Evidence from YuEbao. Ind. Manag. Data Syst. Zhenning Wang, Zhengzhi (Gordon) Guan, Fangfang Hou, Boying Li, Wangyue Zhou
2018	—	`conf`	Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress. CONF-IRM Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong
2018	—	`conf`	What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. PACIS Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2017	—	`conf`	Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability. PACIS Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, Xiaodie Pu
2017	—	`conf`	The Effect of Region-specific Institutions and Firm-specific Resources on Firm's Innovativeness in China. PACIS Fangfang Hou
2016	—	`conf`	Factors determining a Firm's Innovativeness: an Empirical Study of Chinese E-Commerce Industry. PACIS Fangfang Hou, Alain Yee-Loong Chong, Boying Li
2016	J	`jnl`	Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms. Ind. Manag. Data Syst. HaiJun Bao, Boying Li, Jiaying Shen, Fangfang Hou