Duncan Simester

19 papers A* 1Journal 18
YearRankTypeTitle / Venue / Authors
2025 J jnl
A Sample Size Calculation for Training and Certifying Targeting Policies.
Manag. Sci.
Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis
2025 J jnl
Optimizing Scalable Targeted Marketing Policies with Constraints.
Mark. Sci.
Haihao Lu, Duncan Simester, Yuting Zhu
2022 J jnl
Price Frictions and the Success of New Products.
Mark. Sci.
Diego Aparicio, Duncan Simester
2020 J jnl
Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.
Manag. Sci.
Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis
2020 J jnl
Introduction to the Special Issue on Marketing Science and Field Experiments.
Mark. Sci.
Leif D. Nelson, Duncan Simester, K. Sudhir
2020 J jnl
Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges.
Manag. Sci.
Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis
2016 J jnl
Decision Stages and Asymmetries in Regular Retail Price Pass-Through.
Mark. Sci.
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson, Duncan Simester
2015 J jnl
The Value of Field Experiments.
Manag. Sci.
Jimmy Q. Li, Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis, Spyros I. Zoumpoulis
2014 J jnl
Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
Mark. Sci.
Duncan Simester, Juanjuan Zhang
2011 J jnl
Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.
Manag. Sci.
Erik Brynjolfsson, Yu (Jeffrey) Hu, Duncan Simester
2010 J jnl
"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry.
Mark. Sci.
Meghan R. Busse, Duncan Simester, Florian Zettelmeyer
2010 J jnl
Why Are Bad Products So Hard to Kill?
Manag. Sci.
Duncan Simester, Juanjuan Zhang
2009 J jnl
The Option Value of Returns: Theory and Empirical Evidence.
Mark. Sci.
Eric T. Anderson, Karsten Hansen, Duncan Simester
2008 J jnl
Optimizing Product Line Designs: Efficient Methods and Comparisons.
Manag. Sci.
Alexandre Belloni, Robert M. Freund, Matthew Selove, Duncan Simester
2008 J jnl
Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes.
Mark. Sci.
Eric T. Anderson, Duncan Simester
2007 J jnl
Bias and Variance Approximation in Value Function Estimates.
Manag. Sci.
Shie Mannor, Duncan Simester, Peng Sun, John N. Tsitsiklis
2006 J jnl
Dynamic Catalog Mailing Policies.
Manag. Sci.
Duncan Simester, Peng Sun, John N. Tsitsiklis
2006 J jnl
Measuring and Mitigating the Costs of Stockouts.
Manag. Sci.
Eric T. Anderson, Gavan J. Fitzsimons, Duncan Simester
2004 A* conf
Bias and variance in value function estimation.
ICML
Shie Mannor, Duncan Simester, Peng Sun, John N. Tsitsiklis