Deqing Ma

14 papers Journal 14
YearRankTypeTitle / Venue / Authors
2026 J jnl
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust.
Electron. Commer. Res.
Deqing Ma, Wenbo Shao, Kaiyue Zhang, Jinsong Hu
2025 J jnl
Can blockchain implementation combat food fraud: Considering consumers' delayed quality perceptions.
Eur. J. Oper. Res.
Deqing Ma, Xueping Wu, Kaifu Li, Jinsong Hu
2025 J jnl
Considering Consumer Quality Preferences, Who Should Offer Trade-in Between Manufacturer and Retail Platform?
Syst.
Deqing Ma, Di Hu, Jinsong Hu
2025 J jnl
Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain.
Electron. Commer. Res.
Xiaoqing Wang, Haoyu Yin, Deqing Ma
2024 J jnl
Considering the cascade threat in the food supply chain for the retailer's "blockchain & contamination prevention effort" strategic deployment.
Expert Syst. Appl.
Deqing Ma, Kaiyue Zhang, Wenbo Shao, Jinsong Hu
2024 J jnl
Impacts of blockchain technology on food supply chains with potential food contamination.
Electron. Commer. Res. Appl.
Deqing Ma, Kaifu Li, Hanqing Qin, Jinsong Hu
2024 J jnl
Reseller or Market? E-platform strategy under blockchain-enabled recycling.
Expert Syst. Appl.
Yun Liu, Deqing Ma, Jinsong Hu
2024 J jnl
The triple optimal combination of selling format, service provision, and blockchain implementation in a platform-based supply chain.
Comput. Ind. Eng.
Deqing Ma, Kaifu Li, Xueping Wu, Jiaqi Zhu, Jinsong Hu
2023 J jnl
The selection of sales channels considering consumer behavior preferences in a co-branding strategy.
Electron. Commer. Res. Appl.
Deqing Ma, Xiaoqing Wang, Jinsong Hu, Zhicai Li
2022 J jnl
Achieving triple sustainability in closed-loop supply chain: The optimal combination of online platform sales format and blockchain-enabled recycling.
Comput. Ind. Eng.
Deqing Ma, Hanqing Qin, Jinsong Hu
2021 J jnl
Big data empowering low-carbon smart tourism study on low-carbon tourism O2O supply chain considering consumer behaviors and corporate altruistic preferences.
Comput. Ind. Eng.
Deqing Ma, Jinsong Hu, Fanjun Yao
2021 J jnl
Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode.
Ann. Oper. Res.
Deqing Ma, Jin-Song Hu, Wei-Hao Wang
2021 J jnl
Optimized Combination of e-commerce Platform Sales Model and Blockchain Anti-Counterfeit Traceability Service Strategy.
IEEE Access
Fangfang Guo, Deqing Ma, Jinsong Hu, Lu Zhang
2021 J jnl
Sales mode selection of fresh food supply chain based on blockchain technology under different channel competition.
Comput. Ind. Eng.
Yuhong Liu, Deqing Ma, Jinsong Hu, Ziyi Zhang