David A. Schweidel

17 papers Journal 17
YearRankTypeTitle / Venue / Authors
2026 J jnl
Applying Large Language Models to Sponsored Search Advertising.
Mark. Sci.
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel
2025 J jnl
Mind the Gaps: Auditing and Reducing Group Inequity in Large-Scale Mobility Prediction.
CoRR
Ashwin Kumar, Hanyu Zhang, David A. Schweidel, William Yeoh
2024 J jnl
TM-OKC: An Unsupervised Topic Model for Text in Online Knowledge Communities.
MIS Q.
Dongcheng Zhang, Kunpeng Zhang, Yi Yang, David A. Schweidel
2023 J jnl
Paywall Suspensions and Digital News Subscriptions.
Mark. Sci.
Inyoung Chae, Jihyeon Ha, David A. Schweidel
2022 J jnl
Frontiers: Supporting Content Marketing with Natural Language Generation.
Mark. Sci.
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan
2020 J jnl
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model.
Mark. Sci.
Ning Zhong, David A. Schweidel
2019 J jnl
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.
Mark. Sci.
Beth L. Fossen, David A. Schweidel
2019 J jnl
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Mark. Sci.
Beth L. Fossen, David A. Schweidel
2018 J jnl
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns.
Mark. Sci.
Yanwen Wang, Michael Lewis, David A. Schweidel
2017 J jnl
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.
Mark. Sci.
Beth L. Fossen, David A. Schweidel
2014 J jnl
A Multiactivity Latent Attrition Model for Customer Base Analysis.
Mark. Sci.
David A. Schweidel, Young-Hoon Park, Zainab Jamal
2014 J jnl
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline.
Mark. Sci.
David A. Schweidel, Natasha Zhang Foutz, Robin J. Tanner
2013 J jnl
Incorporating Direct Marketing Activity into Latent Attrition Models.
Mark. Sci.
David A. Schweidel, George Knox
2012 J jnl
Online Product Opinions: Incidence, Evaluation, and Evolution.
Mark. Sci.
Wendy W. Moe, David A. Schweidel
2011 J jnl
Modeling Customer Lifetimes with Multiple Causes of Churn.
Mark. Sci.
Michael Braun, David A. Schweidel
2011 J jnl
Portfolio Dynamics for Customers of a Multiservice Provider.
Manag. Sci.
David A. Schweidel, Eric T. Bradlow, Peter S. Fader
2008 J jnl
A Bivariate Timing Model of Customer Acquisition and Retention.
Mark. Sci.
David A. Schweidel, Peter S. Fader, Eric T. Bradlow