Cheng-Yang Lai

14 papers C 3Journal 8Unranked 3
YearRankTypeTitle / Venue / Authors
2017 J jnl
A diffusion planning mechanism for social marketing.
Inf. Manag.
Yung-Ming Li, Cheng-Yang Lai, Lien-Fa Lin
2017 J jnl
A social referral appraising mechanism for the e-marketplace.
Inf. Manag.
Cheng-Yang Lai, Yung-Ming Li, Lien-Fa Lin
2014 J jnl
A social appraisal mechanism for online purchase decision support in the micro-blogosphere.
Decis. Support Syst.
Yung-Ming Li, Cheng-Yang Lai
2013 — conf
A Diffusing Path Planning Mechanism for Marketing Information Propagation over Social Media.
HICSS
Yung-Ming Li, Cheng-Yang Lai
2013 — conf
A Social Referral Mechanism on e-Marketplace.
ICEC (Selected Papers)
Cheng-Yang Lai, Yung-Ming Li
2013 J jnl
A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship.
Decis. Support Syst.
Yung-Ming Li, Chun-Te Wu, Cheng-Yang Lai
2012 J jnl
A social recommender mechanism for improving knowledge sharing in online forums.
Inf. Process. Manag.
Yung-Ming Li, Tzu-Fong Liao, Cheng-Yang Lai
2011 J jnl
Building a qualitative recruitment system via SVM with MCDM approach.
Appl. Intell.
Yung-Ming Li, Cheng-Yang Lai, Chien-Pang Kao
2011 C conf
Business modeling for online video services: download vs. streaming.
ICEC
Yung-Ming Li, Lien-Fa Lin, Cheng-Yang Lai
2011 J jnl
Discovering influencers for marketing in the blogosphere.
Inf. Sci.
Yung-Ming Li, Cheng-Yang Lai, Ching-Wen Chen
2011 C conf
Social support mechanism in micro-blogosphere.
ICEC
Yung-Ming Li, Cheng-Yang Lai
2010 J jnl
Identifying influential reviewers for word-of-mouth marketing.
Electron. Commer. Res. Appl.
Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai
2009 — conf
Discovering Influential Nodes for Viral Marketing.
HICSS
Yung-Ming Li, Cheng-Yang Lai, Chia-Hao Lin
2009 C conf
Identifying bloggers with marketing influence in the blogosphere.
ICEC
Yung-Ming Li, Cheng-Yang Lai, Ching-Wen Chen