Carsten D. Schultz

12 papers C 2Journal 8Unranked 2
YearRankTypeTitle / Venue / Authors
2024 J jnl
Dark sides of artificial intelligence: The dangers of automated decision-making in search engine advertising.
J. Assoc. Inf. Sci. Technol.
Carsten D. Schultz, Christian Koch, Rainer Olbrich
2023 J jnl
Magic mirror on the wall: Cross-buying at the point of sale.
Electron. Commer. Res.
Carsten D. Schultz, Björn Gorlas
2020 J jnl
Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising.
Inf. Retr. J.
Carsten D. Schultz
2020 J jnl
The impact of ad positioning in search engine advertising: a multifaceted decision problem.
Electron. Commer. Res.
Carsten D. Schultz
2017 J jnl
Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?
Electron. Commer. Res. Appl.
Carsten D. Schultz
2016 C conf
Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing.
ICEC
Carsten D. Schultz
2016 J jnl
Insights from consumer interactions on a social networking site: Findings from six apparel retail brands.
Electron. Mark.
Carsten D. Schultz
2013 — conf
Association Rules in Web Usage Logfile Data - Empirical Insights into the Use of User-Generated Web Site Features.
ICEC (Selected Papers)
Christian Holsing, Carsten D. Schultz
2013 J jnl
Empirical Insights on the Effect of User-Generated Website Features on Micro-Conversions.
Int. J. E Bus. Res.
Christian Holsing, Carsten D. Schultz
2013 — conf
Ranking for the Top: A Misconception of Search Engine Advertisers.
ICEC (Selected Papers)
Carsten D. Schultz
2009 J jnl
Brand and its effect on user perception of search engine performance.
J. Assoc. Inf. Sci. Technol.
Bernard J. Jansen, Mimi Zhang, Carsten D. Schultz
2006 C conf
A trust framework model for situational contexts.
PST
Carsten D. Schultz