Carla Ruiz-Mafé

19 papers C 1Journal 18
YearRankTypeTitle / Venue / Authors
2024 J jnl
A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations.
J. Theor. Appl. Electron. Commer. Res.
Islam Abusharieh, Carla Ruiz-Mafé, Inés Küster
2024 J jnl
Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study.
Comput. Hum. Behav.
Enrique Bigné, Carla Ruiz-Mafé, Rafael Curras-Perez
2024 J jnl
Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects.
J. Theor. Appl. Electron. Commer. Res.
Álvaro Iranzo-Barreira, Carla Ruiz-Mafé, Inés Küster
2020 J jnl
Brands as relationship builders in the virtual world: A bibliometric analysis.
Electron. Commer. Res. Appl.
Cleopatra Veloutsou, Carla Ruiz-Mafé
2017 J jnl
Information flow and WOM in social media and online communities.
Online Inf. Rev.
Carla Ruiz-Mafé, Cleopatra Veloutsou
2017 J jnl
Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users.
Inf. Technol. People
Blanca Hernández-Ortega, Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas
2015 J jnl
Message-driven factors influencing opening and forwarding of mobile advertising messages.
Int. J. Mob. Commun.
Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño
2014 J jnl
Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective.
Ind. Manag. Data Syst.
Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas
2014 J jnl
Key drivers of consumer loyalty to Facebook fan pages.
Online Inf. Rev.
Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas
2014 J jnl
The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage.
Int. J. E Serv. Mob. Appl.
Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí Parreño
2013 J jnl
Key factors of teenagers' mobile advertising acceptance.
Ind. Manag. Data Syst.
José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano
2013 J jnl
Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction.
Online Inf. Rev.
Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas
2010 C conf
Why Some Internet Users Don't Buy Air Tickets Online.
ENTER
Enrique Bigné, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano
2009 J jnl
Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises.
Int. J. Electron. Bus.
Enrique Bigné-Alcañiz, Joaquín Aldás-Manzano, Luisa Andreu-Simo, Carla Ruiz-Mafé
2009 J jnl
Exploring individual personality factors as drivers of M-shopping acceptance.
Ind. Manag. Data Syst.
Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas
2009 J jnl
Key drivers of internet banking services use.
Online Inf. Rev.
Joaquín Aldás-Manzano, Carlos Lassala-Navarré, Carla Ruiz-Mafé, Silvia Sanz-Blas
2008 J jnl
Influence of online shopping information dependency and innovativeness on internet shopping adoption.
Online Inf. Rev.
Enrique Bigné-Alcañiz, Carla Ruiz-Mafé, Joaquín Aldás-Manzano, Silvia Sanz-Blas
2007 J jnl
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users.
J. Theor. Appl. Electron. Commer. Res.
Enrique Bigné, Carla Ruiz-Mafé, Silvia Sanz-Blas
2006 J jnl
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users.
Internet Res.
Carla Ruiz-Mafé, Silvia Sanz-Blas